While there are arguably dozens of ways to monetize your blog, there really are 10 Proven Ways to Monetize Your Blog that will help you earn a healthy income from your efforts.
We all know blogging isn’t some altruistic pursuit. People want their words to be seen and shared. They want to gain the respect of the masses and boost their authority in their respective industry or niche. However, clearly it isn’t quite that simple. Not only is it difficult to drive traffic to a blog, but it’s also hard to monetize the traffic that you do receive.
So without further ado, here are 10 proven ways to monetize a blog that generates healthy income from your efforts.
1. Create and sell online courses
Selling digital online courses is another way you can profit from blogging. Develop intuitive and helpful courses that add a tremendous amount of value and the rest will be smooth sailing. By putting your heart and your soul into these courses, you can simply allow them to sell on autopilot for you, another great avenue for passive income.
Courses work great when it comes to technical skills like web development, digital marketing, graphic design and so on. But they also work in formats like finances, stocks, currency investing and accounting. Find what you’re really great at and do the due diligence before building your course. Then make something far better than the other courses out there in the marketplace.
2. Affiliate marketing
One of the most popular methods for monetizing a blog is to leverage affiliate marketing. This is especially useful when you’re just starting out and you don’t have your own products or services to sell. All you have to do is develop content that will ultimately be in harmony with whatever affiliate offers you plan to push out.
For example, if you’re running a fitness blog, you can easily sell affiliate health, weight loss or body building supplements. Since the content is already attracting people that are interested in fitness, selling these types of products helps you to create a near-automated stream of passive income.
While most people might think that adding some pay-per-click (PPC) ads will be a great way to make lots of money with their blogs, unless you have massive amounts of traffic — as in 10,000+ visitors per day or more — the income will be marginal at best. The real income here doesn’t start until you cross about 100,000 visitors per day.
However, you could easily negotiate terms directly with advertisers by utilizing display ads as opposed to PPC ads. As long as the ads are within your specific niche or industry, you can likely negotiate an amount that would be much more competitive than income from standard PPC ads.
Useful Resources - Grab a Copy
4. Sell Sponsored Posts (…but Use Nofollow Tag)
One of the common ways to make more money from your website means getting those visitor numbers UP.
Once you’ve done the hard work of building steady traffic to your site with an engaged community, there are a few different ways to monetize your hard work.
For example, many companies go out of their way to look for blogs that will feature their sponsored content. ‘Native advertising‘ like this works well because it lines up with your site’s primary content and it comes across as relevant and transparent.
You can also review the products from a company in an ‘advertorial’ that’s part content, part advertisement. For example, if your website is all about the latest iOS games for iPhones and iPads, the creator of one of those ads would LOVE to have you review and feature their app to your fans.
When done right, this can create a win/win scenario. However – done poorly, with irrelevant or inauthentic site content, it can erode all of the reader’s goodwill you’ve worked so hard to create in the first place.
5. Email marketing
One of the most powerful methods for making money from your blog is directly through email marketing. But to be successful, you need to build your list. Whether you promote blog updates or create a lead magnet, utilize one of the more popular email marketing platforms like ConvertKit, Aweber or InfusionSoft to implement the systems necessary to begin marketing via email.
By building a strong bond and a connection with your readers, you can effectively generate a sizable amount of money through the course of marketing both your own products and services along with affiliate offers directly through email. You can expect to generate approximately $1 per subscriber per month.
6. Generate ‘Leads’ for Other Companies
Businesses thrive on new leads coming in their doors to inquire about their products or services.
It’s no surprise that they’re always on the lookout, searching for creative ways to find new sources of leads to help them grow.
Let’s say you have a website about teaching math skills. Your reader’s information (like their email address or phone number) would be of great value to different online schools who’re looking to sell their courses to eager, proactive students.
Basically, you’re connecting the dots; playing the matchmaker by introducing two parties who can benefit one another. While it’s similar to how affiliate marketing works, in this case, it doesn’t actually matter if your reader ends up purchasing their product or not. They’re just looking for an introduction at this point.
7. Sell ebooks
Ebooks offer a relatively quick pathway for making money from your blog. Develop an ebook that’s aligned with the content of your blog. Non-fiction ebooks are relatively simple to create, and if you’re teaching a skill that many people struggle with, it’s likely that the ebook will produce a healthy profit.
You can easily promote your ebook directly through your blog by creating attractive content that will draw people in, then enticing them with your ebook. You could also build a sales funnel, which is an online marketing term for an automated multi-step sales machine, and sell your ebook on autopilot.
8. Sell digital products
Creating digital products is a great way to profit from your blog. You can effectively sell any type of digital information product on your blog as long as it’s in harmony with your content. You can build a webinar to market your product and deliver them through a member’s area or through other downloadable means.
Digital products can be a combination of videos, downloadable guides, resources, PDFs, software components, SaaS and others. Do your best to create something that helps fill a need or a void. Don’t second guess yourself, as you’d be surprised at just how much money you can make by selling digital products on your blog.
9. Sell coaching services
While it does seem like coaching services are infiltrating every aspect of the market these days, selling coaching services through your blog can definitely be a lucrative prospect. Whether you set yourself up as a life coach, a career coach or a business development coach, you can earn a significant income through just a handful of clients.
Decide on a number of packages, and do your best to ensure that you address any objections upfront. Customers tend to abandon the purchase process when it’s too complicated, they have to leave the site, create an account or a number of other reasons according to one such study by Baymard Institute.
10. Accept Donations From Visitors
If you don’t have a ton of monthly visits, but you do have a strong, engaged community? Simply ask your readers to donate!
Accepting one-off donations isn’t a fast road to wealth, but it can help you cover expenses in the short-term if people like what you have to say and want to support your journey.
For example, PayPal offers little donation buttons that only take about ten minutes to add to your website. These buttons offer you a quick way to recoup what you might want to be spending on a good web hosting, new product creation, research, and all of the other costs to maintain a healthy, active blog.
For example, web.archive.org makes a lot of money from donations (most likely due to their millions of visitors per month).