Affiliate Marketing Tips

How To Make Money Online Through Affiliate Marketing in Kenya

by
Earn Money through affiliate marketing in Kenya

In this article, I have discussed How To Make Money Online Through Affiliate Marketing in Kenya. Basically, affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products.

The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another.

But before we look at How To Make Money Online Through Affiliate Marketing in Kenya, let’s first understand the available affiliate marketing programs we have in Kenya

Legit Affiliate Marketing Programs in Kenya

Below are some popular affiliate marketing programs that actually pay you well for promoting their products and services here in Kenya

1. Jumia KOL Program.

Jumia is an e-commerce platform where sellers list their products and buyers can visit the site to buy. To help push their sales, in 2019, Jumia launched an affiliate program called Jumia KOL which you can sign up to and start earning. The Jumia KOL program is a rewards program that pays users commissions for referrals to successful purchases. Join the Jumia KOL program & start earning money today. You can use your website, blog or social media page. Jumia offers high commission rates up to 11%. 

2. HostPinnacle Affiliate Program

HostPinnacle Kenya has one of the most generous affiliate program. They give you an extremely generous commission for every client you refer to them. When you sign up as an affiliate, you will get a unique link. Share that link with people. When they visit their site using that link, a cookie is stored in their browser and when they make an order and payment is confirmed, immediately the commission is credited to your affiliate account.

3. Kenya Website Experts Affiliate Program

They offer a rewarding Refferal Program and are constantly looking for good partners! The Affiliate Program is designed to make affiliates commissions by referring potential customers to their reliable web hosting services. There is no need to have a hosting account with them and sign-up is FREE.

#1. Select a Niche

A niche is a specific topic that you are going to blog about. Every blog should have a niche so that the readers can associate it with something. Fuzu.com for example has jobs and career tips as its niche, Businessdailyafrica.com has business news as its niche.

Your niche could be tech, weight loss, furniture etc. The niche will be dictated by the products you wish to promote.

In order to start your blog, you will need to buy a domain name and a hosting package. A domain is the name of your blog while the hosting package provides you with where your blog files will be hosted. As a publisher, you need an online platform where you will post affiliate links. Two common options for affiliates are either a blog or a YouTube channel. Or both suppose you can handle it time wise.

#2. Do Keyword Research


One mistake that most business bloggers in Kenya make is blogging about anything that they think about. You need to have a laser focus in terms of the content you upload on your blog.

The question that you should ask yourself before putting pen to paper is; Are there people looking for such content online?

Freely available tools such as Ahrefs, Semrush and Rankmath can help you come up with good keywords. The tools show you how many people are interested in finding information about the selected keyword as well as the number of bloggers competing for the same keyword. You have Two options, If the keyword is too competitive, leave it. If the keyword does not have anybody searching for it, leave it.

#3. Create Converting and SEO Optimized Content

Once you have your set of keywords, you can go ahead to create converting content that will get people to click on your affiliate links.

Your posts should be well SEO optimized with the keyword in the following places

  • SEO title
  • Headline of article
  • Image alt texts
  • Within the paragraphs of your content

I like using nice call-to-action buttons (CTAs), comparison tables, relevant images as well as videos that will engage my readers as they go through my posts.

Read More: How SEO Works

You also need to create informative posts in your blog that direct people to your review pages. People interested in buying smartphones might be interested in knowing; how operate the phone ;how to install apps etc.

These informative posts will then be linked out to your review page discussing; best smartphones in Kenya; where I have the affiliate links.

#4. Get Website Traffic

Once you have done all this, do you sit tight and wait for the traffic to roll in?

No, you need to promote the content. You could do this by sharing on Facebook, Reddit, Pinterest, Linkedin and Twitter.

Also Read: How to Increase Your Visibility on the First Page of Google

You could send a link to the content you just wrote to an email list.

Read More: Best Ways To Drive Traffic To Your Website

You also need to comment on other blogs so as to create relationships with other bloggers who might be interested in sharing the content if it is indeed valuable.

#5. Time To Make Money

When traffic starts streaming in, some of the readers will convert and end up buying via your affiliate links. You will therefore earn. Each affiliate program usually has the minimum amount you are supposed to earn before you can request a withdrawal.

While local programs might pay you via mobile money, international programs will pay through Payoneer, Paypal or Skrill.

How To Build Your Own Successful Affiliate Marketing Business

by
Affiliate Marketing Business Learnerscoach

I will teach you everything that you need to know about how to build your own successful affiliate marketing business. Everyone wishes that they could start a passive income business on the internet, and this article is going to show you how to do exactly that.

You’ll also know the specific steps to take in order to become an affiliate marketing guru. While it takes some time and dedication to get started, once you learn the basics you’ll be able to develop a reputable and sound online business for yourself and make fewer mistakes along the way.

What is Affiliate Marketing?

1: Website Creation and Keyword Research

Affiliate marketing on the internet can be best defined as when you, the website developer, creates a website that promotes other people’s products. Whenever someone else’s product sells due to traffic that has manifested on your website, you get paid a commission.

One of the greatest advantages that affiliate marketing can provide an individual is that you do not need to develop an entirely new product on your own in order to see a profit. By focusing on website development, rather than product development, you’re able to avoid high shipping and manufacturing costs.

Two key aspects of affiliate marketing involve creating a website and conducting keyword research

Creating a Website
You’re not going to be able to become an affiliate marketer without a website. This may sound daunting, but there are plenty of programs out there that can help you achieve this goal, including Wix, SquareSpace, and WordPress. WordPress is probably the best tool to use because it will rank better in the eyes of Google than will the other two options.

Read More: Top 5 best web hosting companies

Read More: How to create a wordpress blog

SEO, Keyword Research, and Niche Topics
An essential aspect of good affiliate marketing involves setting up your website to revolve around a niche topic that is going to attract a specific client base. Read More: How SEO Works

The competition on the internet is fierce, which is why this research step is essential prior to setting up your website. To achieve this, you are going to need to becoming acquainted with SEO, or Search Engine Optimization. The first websites that come up when you type something into Google are ones that are great at meeting SEO standards.

2: Essential Affiliate Marketing Tips

Once you have decided on your niche topic and have done extensive keyword research, your work is far from over. The next step is to develop your website. Affiliate marketers typically will use product reviews in order to see a profit.

The basic premise here is to review products that people are searching frequently because these types of consumers want to be assured that they’re buying a reliable product prior to purchase.

Some of the basic types of posts that affiliate marketers will put on their sites include the following:

  1. Direct Posts: These are product reviews. These reviews will include features about the product in question, and most importantly will have a link to purchase the product somewhere in the post.
  2. List Posts: List posts are becoming more popular these days because they can be read quickly and can be easily shared on other sites such as Facebook or Twitter.
  3. Indirect Posts: You write about the product that you’re trying to promote, but without actually referencing the product itself. Instead, you provide links to the product that you’re promoting throughout the content of the article.
  4. Comparison Posts: A comparison post is great because you’re able to promote two products at once. You’ll want to keep a positive tone for each of the products that you’re promoting and highlight both of their features equally.
    5. Special Offer Posts: These types of posts will offer a coupon or a discount at the end of the read, which will keep the reader engaged throughout the entire article with the hope that they will eventually purchase the product.

3: Various Affiliate Marketing Strategies

Depending on the specific affiliate marketing program in which you choose to partake, the parameters of each one could be different. Here we will look at some of the different types of affiliate marketing strategies that exist so that you can find a program that best fits what you’re trying to accomplish through your own affiliate marketing presence on the internet.

Type 1: Cost Per Click
When you find a company that will pay you a commission on a “cost per click” basis, this means that whenever someone who visits your site clicks on the link that leads them to the seller’s page, you get paid regardless of whether or not they purchase the product.

Type 2: Cost Per Sale
This means that the seller is only going to agree to pay you a commission when your website’s link leads to an actual sale. This is considered to be one of the tougher ways to make money through affiliate marketing because there is not much you can do to control whether or not a consumer actually purchases the product after seeing it on your website.

Type 3: Cost Per Lead
For this type of affiliate marketing strategy, the seller is going to pay you whenever the link on your website leads a consumer to sign up to receive emails from the seller in question. Again, this is a more difficult way to earn a commission, because it requires the consumer to do something that is largely out of your control. If you provide an incentive in your own way, this might make it easier to make money from this tactic.

Type 4: Cost Per Action
When you’re involved in a program that is cost per action, this means that you’re only going to get paid when the consumer completes some predefined action for which the seller is looking. For example, this may mean that you only get paid when the consumer downloads a specific item from the seller’s site, or when the consumer completes a survey.

4: Some Common Mistakes to Avoid

Now that you’re aware of the basic concepts surrounding affiliate marketing and have tips to get started, let’s take a look at some common mistakes that new affiliate marketers often make. This way, you’ll be less likely to make these same mistakes yourself.

Mistake 1: Failure to Cultivate an Email List
If you can promote affiliate products through two platforms, why wouldn’t you? You should strongly consider adding a contact page to your website so that you can begin to gather email addresses whenever you can. This way, you can supplement your website’s affiliate marketing tactics with email marketing tactics as well.

Mistake 2: Writing Inadequate Reviews
From the perspective of SEO, it’s commonly understood that most posts on any reputable website should be at least 2,000 words long. If they’re not, it’s almost guaranteed that you’re going to rank lower on any search engine.

Additionally, SEO can also sift through websites and see whether the content is made of quality material or garbage. It’s important to take the time that’s necessary to write practical and useful articles that will help consumers rather than confuse or frustrate them.

Mistake 3: Not Spending Enough Time Doing Research
The importance of doing keyword research prior to committing to a certain topic cannot be overstated. So many new affiliate marketing enthusiasts disregard the importance of doing sound keyword research prior to developing their site, and this results in utter and complete website failure.

If you’re not diligent during the research period, you’re not going to be able to find a keyword that has a high search volume but low competition. Finding your niche is arguably the most important aspect of developing an affiliate marketing website.

Mistake 4: Forgetting the Importance of Patience
Creating a successful affiliate marketing website requires a lot of patience and dedication. If you’re someone who tends to get irritated easily at obstacles, then you’re going to want to adjust this attitude prior to starting your affiliate marketing pursuit.

Google alone has over 200 credentials that they consider when ranking web pages for SEO, and it’s hard to keep track of them all. Google does not publicly state what their SEO principles are, which is why you will have to be patient when figuring out what is going to work for your individual site.

Be prepared to go through some periods of trial and- error, and remember the importance of patience.

What is Affiliate Marketing

by
what is affiliate learners

Affiliate marketing is a word or words we hear so much about in this territory of online marketing, but still, there are a lot of business owners and online entrepreneurs who are not yet familiar with the impact that affiliate marketing can have on their business. So, what is affiliate Marketing

It’s also true that affiliate marketing has evoked much dispute over the years because some people seem to be all up for it while others stand right up against it.

The position you take on the debate about affiliate marketing depends significantly on whether you know how affiliate marketing works or not.

Then again, there are also those who would like to know more about it, however, haven’t had the chance to delve into affiliate marketing, or thought it was too complicated and gave up trying in the first place.

To shed light on this powerful internet marketing tactic, I have created this article to provide more information about what affiliate marketing is and how it can help you increase your online revenues.

Let’s begin!

What is Affiliate Marketing

There are many ways for an online business to earn more money, and affiliate marketing is one of the most lucrative methods.

Affiliate marketing is an online sales tactic and a business arrangement between a vendor and a third-party business by which the vendor pays commission to the business (or a third-party website whatsoever) for business leads or sales generated from its promotional efforts and direct referrals.

In other words, an affiliate would promote a product, and every time a referral registers on the vendor’s website or buys a product, the affiliate would receive a monetary amount as remuneration.

Affiliate marketing is a low friction-to-market opportunity because affiliate partners don’t need to create their own products or services to earn money. However, selling anything will require a significant investment of both time and money. The truth is that without traffic, someone will struggle. This is likely the problem that many would-be affiliates face today.

However, by keeping a few principles and steps in mind, someone can dominate in the world of affiliate marketing and earn money while they sleep.

How Does Affiliate Marketing Work?

To better understand how the affiliate marketing process works, you need to consider three main components: The vendor, the affiliate, and the customer

  1. Vendor: The vendor is usually a company or a business owner who runs the affiliate program, and is the creator of the product/service that the affiliate promotes. The vendor is you, and the product is what you sell online, subscriptions, or related services.
  2. Affiliate: The affiliate is the company or person who promotes products or services of the vendor and gets a percentage of the sale made. This person is often called ‘associate’, ‘partner’, ‘referrer’, ‘ambassador’ or, only, ‘promoter’.

  3. Customer: The customer is the business prospect who is interested in buying the vendor’s products, which are promoted by the affiliate. This is the ‘end user’ in the affiliate marketing funnel. The customer gets referred to the vendor’s website either to find out more about their online courses or to buy one.

This three-party business relationship is shown in the graph below:

neil Affiliate learners The three parties involved in affiliate marketing Image Source: Neil Patel

As you can see, the picture shows the three parties that are the critical components in describing any affiliate marketing channel.When affiliate partners agree to the affiliate program terms, they are required to abide by the rules and use best practices to promote the vendor’s products.

10 Reasons Why You Should Start Affiliate Marketing Business in Kenya

Understanding the Affiliate Marketing Process

Αffiliate marketing allows your partners to promote your online business in several ways. The detailed process of how it works is described in the legal documents which define the partnership between the vendor and the affiliate partners.

The primary way for affiliates to promote your online business is by placing a link on their website that drives web traffic to your products.

Each affiliate receives their unique link known as the ‘affiliate link’ which they can use to promote your products. The affiliate link points to the URL of your homepage (or other pages on your website), and it has a parameter appended to it.

The parameter (which essentially is a unique affiliate id) passes data to the
affiliate management system so that the system interprets where the traffic
came from and can attribute the right commission to the correct affiliate.

An affiliate link would look like this http://www.yourdomain.com/?aff=id.

Every time a prospect clicks on an affiliate link, they are referred to your website. The click is tracked throughout the marketing funnel, and when the prospects complete a purchase, then you generate revenue, and a portion of it is added as commission to the account of the respective affiliate.

The vendor gets the sale, the affiliate earns a commission, and the customer receives the product they ordered. All three parties are happy.

Typical Affiliate Payout Methods

Now, let’s dive into the different payout methods typically associated with affiliate programs so you have the complete picture of how affiliate marketing works and you know what you’re competing against.

The following list contains key terms which can help you understand the different affiliate compensation methods:

Pay per sale:

This is the case where you agree to offer a fixed rate on the sale price whenever the affiliate partner manages to sell your product. It is strictly based on purchases upon your products, and as the vendor, you have to be concerned not only about the quality and the number of people you have in your network, but also the quality of the advertisers and their available resources, e.g., website.

Pay per click:

With this arrangement, you agree to offer money to the affiliate partner whenever a site visitor comes to your website following the affiliate link of the affiliate partner. The actions measure pay per click payments visitors make on your site, including clicks, impressions, and leads.

Pay per lead:

This is between the two options above. You offer money to the affiliate partner whenever a site visitor comes to your website and provides their contact information. In this case, payment takes place when a customer requests for more information about your products or when completing the opt-in form with their email.

Paying per lead is a rather tricky payment type considering that there is the risk of fraud prevention. Dishonest affiliates might autofill the form multiple times, causing financial problems to your business. A solution would be to hire a dedicated affiliate police partner to deal with these issues.

Pay per call:

In this agreement, you offer a fixed percentage on the sale price by the number of requests that come to you by customers who show an interest in your products. The commission is measured and paid out by the number of calls that come to you from your affiliate partner. Sometimes more specific factors come into play such as call duration and location.

Although this type of marketing sounds to be an old-fashioned approach, it is becoming more popular with the use of smartphones.

Pay per impression:

You agree to pay your affiliates based on the number of impressions ads that are served on the website and are viewed by visitors.
These are often seen in niche websites with a targeted audience and are more carefully guided.

For people who are outside of the online business world, these terms may sound new, but to understand affiliate marketing, you have to become familiar with them as they are part of how affiliate marketing works.