Mistakes to Avoid When Using Facebook for Advertisement

Facebook Marketing Mistakes To avoid
Ruparupa

On average, companies can expect to lose about $4.3 million in global sales because of social media mistakes. Those who don’t pay attention to the details can confuse and frustrate their followers on a massive scale. A small mistake can easily snowball into an error with huge consequences.

We are going to discuss some of the biggest Facebook mistakes made by some of the most highly-regarded brands in the world. We want to serve them up to you early, so you don’t make the same mistakes!

But before that, we need to debunk some Facebook myths in order to understand and avoid the mistakes in future.

Common Facebook Myths Debunked

Avoiding mistakes on Facebook starts with debunking some major myths. Let’s start with the big one:

Myth #1: More posts equals more likes

Although consistent posting is important (all social algorithms reward volume), what matters more is the success of your effort to provide actual value – not just volume – to your followers and fans. Two principles apply here: “pay it forward” and “less is more.”

“Pay it forward” in a Facebook context means stepping forward and offering some kind of resource, service, or business that the world needs. The “less is more” principle applies too because posting too often, or posting uninteresting, irrelevant content, is the top reason that people will unlike your page and shut you out of their conversations.

Be thoughtful. Be careful. As a brand or branded individual, success means sending out interesting, authentic, relevant content on a regular basis. Then and only then will you accumulate public approval in the form of “Likes” and other positive behaviors.

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Myth #2: Everyone sees my posts

Once upon a time, this statement might have been true. Nowadays Facebook has massively reduced the “organic reach” of brands to encourage more use of its advertising platform. People are sometimes shocked to hear that only 1 percent of their fans will see any of their posts unless they’re “boosted” (paid for).

But that’s today’s reality, and you’re going to have work in within it if you want to build a sustainable presence on Facebook.

Myth #3: Set it and forget it

Social media networks thrive on actual human activity. Don’t make the mistake of believing that you can “set and forget” your Facebook presence. Yes, you can automate your posts, but you can’t walk away for days or weeks at a time and expect anything other than moss to grow on your page.

Today, Facebook rewards brands that respond, and respond quickly, to consumers and prospects with a chance to display a “Very responsive to messages” badge on their profiles. This telegraphs to users the fact that the business is active, responsive, and ready to conduct business.

You should strive to be one of those “very responsive” brands to earn maximum trust and traffic: consider it an official Facebook “seal of approval” for your efforts.

Myth #4: Build it and they will come

Facebook is a marketing channel and you’ll need to work to integrate it with any other marketing channels you’re using. Once your page is launched, its URL needs to be listed in all of your marketing materials, linked to from your website, and installed in your email template.

The most successful businesses are the ones that best integrate their
social channels with their pre-existing marketing channels, creating a seamless experience among them — the result is a much faster growing fan base.

Myth #5: Engage! It’s social media

Ok this is not a myth. In fact, it’s a MUST DO. Social media thrives on community and two-way conversations. To create any kind of high-quality, authentic dialogue, you must ENGAGE with your audience.

Think about it: would you call someone on the phone, dump a bunch of info on them, and then hang up? Of course not.

Reply in a timely manner to people who are engaged with you on social media; doing this proves that there’s a human being in the loop who cares and is there to help. Stay on top of your calendar and post frequently (but not too much).

Regularly engage with your followers — as a human being — if you want to get any real human results.

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The Biggest Facebook Mistakes That People Make

Talking like a robot
Don’t use robo-posts. Social media is a conversation and replies must be human and authentic. While marketing automation has a role to play in terms of gaining efficiencies and capturing metrics, it should never be viewed as a replacement for true human interaction.

Going #HashtagCrazy
It’s an ongoing question – to use hashtags on Facebook or not? By analyzing 200,000 Facebook posts, Social Bakers found the optimal number of hashtags needs to be between 1-2.

Using more hashtags than this can cause a significant drop in interactions. And let’s face it, “hashtag-stuffing” makes your company look desperate for attention and Likes.

Deleting posts
If you want your fans to abandon you as quickly as possible, go ahead and delete their messages from your Facebook areas.
The questions that they raise is an opportunity for you to elaborate on its stance and respond to customer feedback. By simply speaking up instead of bulk deleting questions, a lot of negative backlash from customers can be managed before things get out of hand.

Being boring or overly “salesy”
Today’s consumers are tired of the same old companies doing the same old kind of advertising; more than half of Facebook users have unfollowed a brand for being too salesy, self-praising, or boring.

Customers want to relate to the companies they do business with and
they’re open to seeing what makes that company unique and different.

Looking for shortcuts
Begging is never pretty, not under any circumstances. Asking for Likes on Facebook is digital begging at its worst and says, “we don’t have a strategy and we’re not even sure who we are” better than any press release could. Don’t beg or buy fans… earn them with solid
strategies and engagement.

Getting Started with this Useful Resource

So there you have it. Sure, there are many more mistakes to avoid when it comes to branding and Facebook as captured in this book.

This book will show you how to:
– Choose the right Facebook settings for your business
– Use actionable worksheets and templates to develop and execute your Facebook marketing planFacebook Marketing
– Choose which free marketing plugins, apps, and CTAs to use
– Optimize your Facebook profile and content
– Boost your organic engagement
– Identify the right advertising tools for your business
– Build targeted user profiles
– Use Facebook’s Ad Manager
– Attract fans to your content
– Get new Likes and convert them into leads
– Track and measure success
– Use Facebook Custom Audiences for hyper-targeting and remarketing
– Avoid common Facebook marketing mistakes and pitfalls

How to Develop a Winning Facebook Strategy

Facebook Marketing Strategy learnerscoach

Merely having a Facebook page is not enough. We don’t subscribe to the “build it and they will come” philosophy because we’ve never seen it work. If you really want your Facebook page to work for your business, you need to put thought into what your Facebook strategy will be and come up with a bulletproof plan.

Having a clear plan will work in your favor and save you time when you’re creating your content and devising a publishing calendar.

After you have launched your new business Facebook page, then the real work begins.

Four Pillars of Building Your Facebook Strategy

  1. Promoting and utilizing the page
  2. Your target market
  3. Advertising and promoting your page
  4. Content

Think about your Facebook page as a microsite offering unlimited opportunity for traffic. How do you harness the power of the billions of people on the platform for your better business good? We’re going to tell you how.

Promoting and Utilizing

Think through how you want to promote and utilize your page. Revisit your business goals for having a Facebook page. Which one of the following goals apply?

  • selling products
  • app downloads
  • brick & mortar traffic
  • selling consulting services

Your Target Market

Next, think about who exactly who you’re targeting. Who is your perfect customer?
When you’re thinking about your targeting, the “demographic” of your target speaks to its age, gender, and location. You’ll also need to think about the “psychographics” of your target audience, such as personality, interests, values, and lifestyles.

What other brands, services, and companies do they Like?

As an example, say you specialize in female yoga clothing. You could potentially say, “my target market is any woman that does yoga,” but targeting in this kind of broad manner makes it difficult to market effectively.

Think about it. You wouldn’t speak to a 20-something in the same way you would to a 40-year old to get your brand message across, would you? The same applies to messaging and imagery: there are many brands on the market that essentially sell the same product, yet the way they present their branding is designed to resonate very differently with different target demographics.

Think about your digital voice and how it will effectively speak to your ideal follower, and then craft your content accordingly.

What if you have more than one target market?

That’s OK. Most companies do have more than one audience. First, identify the audience segment that’s most lucrative for you. What do your most profitable customers look Like in terms of demographics, psychographics, or online behavior?

Develop a model of this audience: it will be your primary audience; other less valuable but still important groups will become your secondary audiences.

Let’s take the yoga brand example again.

You’ve got your primary audience; say it’s 30-45 year olds that like yoga. You also may want to target yoga instructors (because lots of yoga students see them and look at their outfits). Therefore, yoga instructors would be your secondary audience.

Some questions to ask yourself when identifying your specific customers are:
– What is the age range I’m trying to reach?
– How much money do they make?
– What do they do in their spare time?
– How do they Like to get their information?

Some brands will write out a whole description about the “persona” they are trying to reach. For example, “Meet Anyango! She lives in Kisumu, likes to run on the North Side of Kondele Street, she enjoys a hard workout. She eats Fish, not Githeri. She goes by the motto ‘work hard, play hard.’ She is busy; you probably won’t find her at the famous Bottoms Up Club… ”

Homing in on “who” you are trying to reach will help you immensely when you want to speak to them.
When you write out the copy to accompany any post picture or video, you’ll always want to think about how you’re getting your message across to the specific groups you’ve identified.

Content

Content is serious business. If your content sucks, so will your results. Period. You’ve got to think about user experience. As we always say in the digital world: “content is king.”
Content — whether it’s text content or visual content — needs to be relevant, compelling and timely. Think about how can you add value (knowledge, insight, utility, benefit) to your target customer.

For example, if you were to visit the yoga clothing company page, it might offer value by providing information about quality fibers, where they’re sourced from, and why they’re chosen to make such a high-quality garment.

Along with the information, you’ll want to have a great picture or perhaps a cool edited “behind the scenes” video of these garments being planned and made.

Final takeaways

– Have clear business goals for your Facebook business page
– Get specific on your primary and secondary audience
– Think about how are you marketing your page
– Think about the valuable content you’ll be offering

Useful Resource

This book will show you how to:
– Choose the right Facebook settings for your business
– Use actionable worksheets and templates to develop and execute your Facebook marketing planFacebook Marketing
– Choose which free marketing plugins, apps, and CTAs to use
– Optimize your Facebook profile and content
– Boost your organic engagement
– Identify the right advertising tools for your business
– Build targeted user profiles
– Use Facebook’s Ad Manager
– Attract fans to your content
– Get new Likes and convert them into leads
– Track and measure success
– Use Facebook Custom Audiences for hyper-targeting and remarketing
– Avoid common Facebook marketing mistakes and pitfalls

Latest Excellent Tips To Monetize Your Youtube

youtube channel

No one could deny that over a couple of years, video marketing has increased its influence on an online marketing platform. While social platforms such as Facebook, Instagram, Twitter, Pinterest, and Snap Chat have become great social media marketing platforms, but YouTube still shares an enormous vacuum with almost 2 billion users worldwide.

It is the second in popularity after Facebook, with more than 2.32 billion users worldwide. According to an estimate, YouTube viewers are spending 180 million hours watching video content every day. With this fact, let’s see how we can monetize our youtube channel and make more money

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Prepare your Monetization Platform

First of all, make sure your youtube channel have at least 4,000 hours of watch time in the last year and at least 1,000 subscribers to qualify for monetization. This rule came into effect in early 2018 and is another way for YouTube to prioritize watch time (as opposed to view count, which was the previous emphasis of the platform).

“Watch time” is the average number of hours spent by users watching videos from your website. Because YouTube mostly wants to keep viewers as long as possible on the site, viewing time has become increasingly valuable to creators.

You can work on some things to ensure that the channel has the best chance
of monetization before you hit the “Enable” button to monetize your channel.
It can also take up to 30 days or more for YouTube to review your channel,
and if your application is denied, you have to wait another 30 days to apply,
so do not take any chances — you want revenue to start coming in as soon as possible.

Steps to allow YouTube monetization

You have gained a number of required watched hours and checked for red
flags on your channel— now what? It’s time to learn how to enable YouTube
monetization.

  1. Drop-down My Channel click on the icon in the top right corner of the
    screen
  2. From this screen, click YouTube Studio (beta)
  3. Once you are on YouTube studio, find menu channel on the left side of your screen and click Other Features > Monetization.
  4. Finally, click Start in the Monetarisation window.

After this has been finished, you have accepted the terms of the YouTube
Partner Program. Sign up for AdSense or connect to an existing account. This
is basically what makes it possible for your network to make money.

YouTube then prompts you to set your preferences for monetization. Don’t
worry too much about this step— you can later change your preferences for
monetization and customize it to monetize only specific videos.

5 Different ways to monetize your channel

YouTube monetization is just one way you can make money on YouTube.
There are several others, but it’s a high, relatively easy entry point to enable
YouTube monetization.

The subscriber and watch time threshold for YouTube ads is pretty low so that when it’s still in its infancy, your channel can pick up steam. However, as you continue to gain more followers and increase watch times, additional monetization options should be considered — especially if you have a very loyal and engaged audience.

1. Patronage

Patreon is one of the YouTube creators ‘ most popular online patronage sites. Patreon allows your loyal followers to pay for access to exclusive content a certain amount of money each month. You can have multiple levels of patrons, supplying them with anything from behind-the-scenes footage to
entirely new material (which cannot be seen by non-paying members).

Many YouTubers give their patrons a day early access to videos; others even put the creators themselves in some one-on-one time. Patreon is an excellent fan based choice for artists. This loyalty is gained more often than not by consistent communication and engagement with your followers.

2. Merchandise

Merchandise loves people. But before you start printing 1,000 t-shirts for all
1,000 subscribers, try the waters a little bit. Ask your audience if they want to buy goods from you.

You can suggest merchandise types and even ask them to comment on the products they would like to purchase. Selling merch is particularly fantastic if you and your followers use specific jargon, catchphrases, or jokes inside.

You can also include it in competitions, giveaways, or even add it to one of your Patreon rates when you start selling merchandise.

3. Affiliates

The good news is that the affiliate program is pretty straightforward. The
earnings are just lower than what a paid sponsorship would give you. Once
you register with a specific brand for an affiliate program, you will receive a
unique discount code that your followers can use while shopping with that
brand.

You will earn a small commission every time you use your system.
Mention the affiliate software in your videos and include it to boost earnings
in your video descriptions, as well.

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4. Service

Product features are a big step in the direction of paying sponsorships, but they may not result in money. Brands may send you their products to feature and review in your videos as you begin to gain a more extensive follow-up. It’s excellent free stuff.

You don’t even have to wait until brands meet you — go ahead and pitch to potential sponsors. Only make sure you throw to businesses that make sense for your platform (although you may start receiving requests for random product features along the way).

5. Paid sponsorships

They are the gold mine on YouTube to make money. This is when companies
are paying you in your videos to reference or support their products. We will
be honest to you— this is a daunting goal to achieve. Yet preparing to sell
yourself to businesses is never too early. Join them on social media, show
them how to support their company, and offer examples of successful product sponsorships or affiliate programs you’ve done in the past.

Even if you haven’t hit the desired number of subscribers yet, you’re still going to put yourself on the radars of brands. Again, make sure the companies you’re looking for making sense of the content you’re producing.

Other Useful Resources

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How You Can Use YouTube to Market Your Business in Kenya

youtube for marketing learnerscoach

How You Can Use YouTube to Market Your Business in Kenya? Given the huge number of companies in Kenya that embrace YouTube videos, it should come as no surprise that there are a lot of different ways to use the site.

Every company has its own unique goals for their YouTube marketing.
Some companies use YouTube to generate brand awareness. Some use YouTube to promote a particular product or drive sales to their retail store or website. Others incorporate YouTube as part of their product or customer support mix, use videos for product training, or even use YouTube for recruiting and employee communications.

Anything you can say in person or to a group of people, you can say in a
video and distribute via YouTube.

YouTube for Brand Awareness

Large Kenyan companies and major advertisers often use YouTube to enhance the awareness of their brands. Instead of focusing on individual products or services, these videos push the company’s brand, often in the same fashion used in traditional television advertising.

In fact, online videos are better at imparting brand awareness than are traditional TV ads. A recent study by Millward Brown found out that online viewing led to 82% brand awareness and 77% product recall, compared to just 54% brand awareness and 18% product recall for similar television ads.

Experts believe this is because online viewers are more engaged than television viewers; the Web is a more interactive medium than the passive viewing inherent with television.
Brand awareness videos are typically entertaining, using a soft-sell approach to ingrain the brand’s name and image in the minds of viewers.

YouTube for Product Advertising

If you can use YouTube to push an overall brand, you can use it to push individual products, too. This requires a more direct approach, although it’s still important to make the video informative, educational, or entertaining.

To promote a product, you want to show the product in your advertising, as Nike (www.youtube.com/user/nikefootball) does with its Bootcamp Drill. You can show the product in action or used as part of a demonstration or tutorial. Just make sure you include lots of close-up product shots and link back to your own website—where more product information is available.

YouTube for Retail Promotion

You can also use YouTube to promote a company’s retail stores. These videos can be general in nature (which gives the videos a long shelf life), or more specifically targeted to shorter-term promotions (“check out this weekend’s specials!”).

But a video that is nothing more than a store advertisement probably won’t attract a lot of viewers. A better approach is to find a way to showcase the store without resorting to claims of 20% off and “this weekend only” specials. For example, you might want to record a short store tour or highlight individual departments or services within the store.

You can even produce educational videos that demonstrate the products or services your store offers. Make the video informative, and you stand a better chance of grabbing eyeballs.

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YouTube for Direct Sales

YouTube is a terrific channel for generating direct sales for products and services. All you have to do is show the product in action or provide a clip of the service in question, and then ask for the sale by directing the viewer to your own website.

The key to converting eyeballs to shillings is to generously highlight your company’s website address within the body of the video. Put the contact information at the front of the video, at the end of the video, and overlaid at the bottom of the screen during the body of the clip.

Make it easy for interested viewers to find more information or place an order. (And, to that end, there’s nothing wrong with mentioning the product’s price somewhere in the video.)

YouTube for Product Support

Not many companies in Kenya use YouTube to generate new business; some companies do so to support existing customers. Consider some of the most common customer problems and questions, and produce one or more videos addressing those issues. If you can help your customers help themselves, you provide them with a useful service and reduce your company’s support costs—all with a free YouTube video.

For example, AutoDesk Inventor is a high-end computer program for 3D mechanical design from AutoDesk. Knowing that their customers need a lot of post-sales support, the company put together a series of YouTube videos showing how to install, configure, and use the program. It’s extremely useful—and helps to cut down on traditional tech support costs, as well.

Note
You can also embed your YouTube support video into your own website. It doesn’t matter where customers view the video, YouTube or your site; what matters is that they get their problems solved at little or no expense to you.
The same goes if you have specific product support or technical support issues.

If you’re a computer manufacturer, you might create a video showing users how to install more memory or connect an external hard drive. If you’re a car manufacturer, you might create a video showing drivers how to change a brake light or check their car’s oil level. You get the idea—use YouTube to turn a problem area into a public relations victory.

YouTube for Internal Training

Your company can also use YouTube for internal purposes. Take, for example, the issue of sales or product training. You have a new product to introduce and a sales force to train.

How best to reach them? In the old days, you’d fly salespeople from around the country to a central office and put on a day’s worth of hands-on training.
Doing so, however, is both time-consuming and expensive. Instead, consider using YouTube for your product training. Create a series of short training videos.

All you have to do is upload the videos to YouTube and provide access to all your company’s salespeople. (They don’t have to be public videos.) Sales force personnel can watch the videos at their leisure, without losing valuable sales time trekking back to the office for training.

You save money, your salespeople save time, and you create an archive of product information that anyone can access at any time.

YouTube for Employee Communications

You can use YouTube for all manner of company communications. Instead of holding a big company meeting just so that the big boss can give his yearly state of the company address, have him record the address and post it on a private channel on YouTube.

Employees can watch the CEO say his thing from the comfort of their own desks, while they’re on the road, or even at home.

In fact, many companies find that YouTube is a fast and effective way to disseminate all kinds of employee information. Done right, it gets information out there in near–real-time, with all the benefit of face-to-face communication, which is a lot better than sending impersonal memos via email.

YouTube for Recruiting

Finally, don’t underestimate YouTube as a recruitment tool for new employees. If you have a company welcome video, post it on YouTube and make it public. Think of this as a PR exercise to attract new talent to your company, which means doing it up right—it’s as much a marketing project as it is something from the HR department.

You can link to the video from all your recruiting materials, even from any traditional ads you place. Don’t limit yourself to a single long puff video:

Produce separate videos for individual departments, as well as to illustrate company values, employee benefits, facilities, and the like.

Tip
Your current employees are your best recruitment tools. Include plenty of
employee interviews in your recruitment videos to help personalize your
company and to put a friendly face on the corporation.

Additional Useful Resource

In this book you’ll learn how to promote your videos on the YouTube site, insert pop-up notes and annotations, add clickable overlays to your videos, and create a customized brand channel.

Youtube for businessIt even addresses how to use YouTube for B2B marketing, which is always a hot topic. Know that the information included in this book is both strategic and technical.

That means you’ll find general marketing advice alongside specific technical instructions; you’ll learn how to use YouTube as a marketing tool as well as how to create, post, and manage YouTube-friendly videos.

If you do it right, YouTube can become an important part of your marketing mix and drive a lot of traffic (and sales) to your existing website.

How to select a profitable blog topic that attracts traffic

Best blog topics

One of the most crucial and essential parts in creating and planning your blog is choosing a profitable blog topic that attracts traffic and will generate you good cash.

When it comes to selecting an outstanding topic that will generate more profits and make you have a large number of audiences, you will need to have many factors to consider.

Things such as topic know how, the interest of the audiences and you competitors tactics should be considered before coming up with a topic. As a blogger, you should always come up with unique ideas to help you outdo your competitors in the market.

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Here are some of the factors you should consider.

  1. The audience targeted– The content that you are going to write should aim at a particular audience
  2. Are you targeting a large audience? – You should consider how you are going to reach and inform your intended audience about the blog.
  3. Is the topic you are choosing have more to write in the future?
  4. Does the topic have many competitors in the market?
  5. Which measures are you going to take to make your topic unique and different from other competitors?

If your goal is to attract millions of visitors every month to a blog, the topic you select should have mass appeal or be somewhat mainstream, yet have a unique twist to it. As you try to determine the size of your audience, be realistic and develop appropriate expectations.

For example, a blog that addresses the political happenings in your town of 300,000 people may very well become the hottest thing in that town, but the audience growth potential has a ceiling. People in other towns, much less in other states or countries, will have little or no interest in your blog.

Even if you create the most incredible blog and the potential audience is the people in your town, realistically, it’s likely that only one out of every 10 people in your town will have the time or interest to read blogs in the course of their day, and of those few people, even fewer are most likely interested in local politics.

So while the topic of local politics may excite you personally, the reality is that this topic is very limited in terms of its potential audience and ability to grow. Bloggers just like you have achieved success blogging about a wide range of topics.

The following are just a few general areas that you might consider as you choose what you’ll blog about.

If you’re operating a blog for a company, the blog itself can focus on your company, its philosophies, and/or the people who run the company, for example. The blog can (and should) be targeted to your potential and/or existing customers or clients.
Consider using a company blog to explain how to best use your product or service (i.e., provide step-by-step how-to information), share customer testimonials, offer product comparisons, and/or interact with your customers in an informal way in order to share new information about products/services on the horizon.

If you’re at a loss for words but have photos that can tell a story, consider creating a photo blog or using a service like Facebook, Instagram, or Pinterest to share your digital images. Just as with traditional blogs, there are no rules for creating photo blogs and/or online galleries, so you can opt to include a detailed photo caption for each image, or allow each photo to speak for itself.
Photos displayed in a pre-determined sequence, for example, can be used to tell a powerful story. It’s also possible to publish exactly where and when each photo was taken, and link keywords or tags to each photo, which make it easier for people to find.

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Factors to Keep in mind when you select a blog topic

There are numerous factors you need to keep in mind when you select a blog topic that will create profits or let you build a large and dedicated audience for the blog.

You have to keep in mind public interest, your expertise on the topic, the potential longevity of the topic, and the audience’s interest in that topic. It’s also imperative to study the competition and develop a way to deliver your content that’s different, more engaging, and simply better.

Begin by coming up with a few possible topics you’d like to use, and
then consider the following:

  1. Who is the audience for your topic? As the writer, you’re going to cater to that audience and write or produce content that the audience can relate to.
  2. Does the topic have some long-term appeal? Is this topic going to be relevant in a few months, a year, two years, maybe even five years down the road?
  3. How large will be your target audience for this topic? How are you going to reach your future audience to notify them of your blog?
  4. Is there going to be sufficient to write about this topic in the future? In a few minutes, can you write down twenty-five things you could blog about in future posts? Will you be able to come up with some new things to blog about to keep your content fresh over the long-term?
  5. How much competition is there when it comes to this topic? Consider other websites, blogs, magazines, newsletters, newspapers, television shows, vlogs, podcasts, radio shows, YouTube channels, and Facebook pages. There are many other outlets you can consider, too. Think about the other content that’s available to your targeted audience.
  6. What will you do that’s different to make your blog more appealing,
    entertaining, engaging, and interactive?

For every potential topic, you can offer experiences, opinions, commentary, how-to information, news, and delve into subtopics that relate to your main topic. You can also focus on any controversies that surround your topic in order to engage your audience.

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General areas you could consider blogging about.

  1. Industry Related Topics.
    Focus on a certain industry and blog about that industry as an entirety. Most of your time preparing content is going to be spent looking for industry news, following any developments, reporting about innovations, and debating industry talk.
  2. Personal Topics.
    There are numerous successful bloggers who don’t cover a specific topic at all, but they cover a variety of topics with humor. If you’re
    good at making others laugh, then go ahead and try a humor blog. If you’re a photographer, artists, songwriter, musician, poet, writer, or another creative genius, then you could share your work online and build up a fan base.
  3. Political Blogs.
    Maybe you have an insightful and informed opinion, or you
    have an interesting way of communicating your ideas and opinions. You could consider a political blog. If you want to have a political blog but not proclaim personal opinions, contemplate using your blog as a sieve to help your audience plow through all the political mambo jambo out there.
  4. Special Interest or Hobby Topics.
    Many bloggers have achieved a lot of success just selecting a topic they were previously ardent about. You will find informative, creative, gossipy, and how-to blogs about many different hobbies out there. The trick for this type of blog is to find a niche that you are knowledgeable about and interested in, and then share your unique
    information and perspective about this topic.
  5. General Interest Topics.
    Never limit yourself to the topic areas that have
    been listed this far. There are thousands of possibilities out there for blogs! You never know what’s going to spark some interest or catch on. If you have a crazy idea that just might attract some attention, then go for it!
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Conclusion

When you are choosing a topic to blog about, remember to choose one that isn’t going to dry up. Public interest will rarely stay on a subject for long, so be sure to choose a topic that’s held the interest of your target audience for quite some time and will continue to keep doing so in the future.

You also have to have or develop a more than normal familiarity with the chosen topic if you want a reader to take you seriously. Readers are not going to stick around to read things they already know or that they don’t believe is interesting or relevant.

Therefore, never choose a topic that you don’t know anything about. Chances are, if you know nothing about it, then you most likely don’t have much interest in it. Ideally, when your audience is reading your blog, it should be obvious that not only are you an expert on that subject, but you’re also passionate about it.

In addition, be sure to research competition. Find out who they are and how much of it really exists. Unless you develop an original approach, you’ll do yourself harm by entering a topic that’s already flooded.

If your topic area appears crowded when you first take a look, remember that every topic has countless niches that have been unexplored. Do your homework and find a topic no one else has done and what might work for you, based on your knowledge, experience, passion, education, and interests.

Before you commit yourself to a specific topic, understand that whatever theme you choose is going to become the central point of your blogging career. Your passion and interest for the topic should be strong enough to sustain you through times when you’re not sure you can bring yourself to read another article on that subject, much less write another blog entry about it.

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