How to select a profitable blog topic that attracts traffic

Best blog topics

One of the most crucial and essential parts in creating and planning your blog is choosing a profitable blog topic that attracts traffic and will generate you good cash.

When it comes to selecting an outstanding topic that will generate more profits and make you have a large number of audiences, you will need to have many factors to consider.

Things such as topic know how, the interest of the audiences and you competitors tactics should be considered before coming up with a topic. As a blogger, you should always come up with unique ideas to help you outdo your competitors in the market.

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Here are some of the factors you should consider.

  1. The audience targeted– The content that you are going to write should aim at a particular audience
  2. Are you targeting a large audience? – You should consider how you are going to reach and inform your intended audience about the blog.
  3. Is the topic you are choosing have more to write in the future?
  4. Does the topic have many competitors in the market?
  5. Which measures are you going to take to make your topic unique and different from other competitors?

If your goal is to attract millions of visitors every month to a blog, the topic you select should have mass appeal or be somewhat mainstream, yet have a unique twist to it. As you try to determine the size of your audience, be realistic and develop appropriate expectations.

For example, a blog that addresses the political happenings in your town of 300,000 people may very well become the hottest thing in that town, but the audience growth potential has a ceiling. People in other towns, much less in other states or countries, will have little or no interest in your blog.

Even if you create the most incredible blog and the potential audience is the people in your town, realistically, it’s likely that only one out of every 10 people in your town will have the time or interest to read blogs in the course of their day, and of those few people, even fewer are most likely interested in local politics.

So while the topic of local politics may excite you personally, the reality is that this topic is very limited in terms of its potential audience and ability to grow. Bloggers just like you have achieved success blogging about a wide range of topics.

The following are just a few general areas that you might consider as you choose what you’ll blog about.

If you’re operating a blog for a company, the blog itself can focus on your company, its philosophies, and/or the people who run the company, for example. The blog can (and should) be targeted to your potential and/or existing customers or clients.
Consider using a company blog to explain how to best use your product or service (i.e., provide step-by-step how-to information), share customer testimonials, offer product comparisons, and/or interact with your customers in an informal way in order to share new information about products/services on the horizon.

If you’re at a loss for words but have photos that can tell a story, consider creating a photo blog or using a service like Facebook, Instagram, or Pinterest to share your digital images. Just as with traditional blogs, there are no rules for creating photo blogs and/or online galleries, so you can opt to include a detailed photo caption for each image, or allow each photo to speak for itself.
Photos displayed in a pre-determined sequence, for example, can be used to tell a powerful story. It’s also possible to publish exactly where and when each photo was taken, and link keywords or tags to each photo, which make it easier for people to find.

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Factors to Keep in mind when you select a blog topic

There are numerous factors you need to keep in mind when you select a blog topic that will create profits or let you build a large and dedicated audience for the blog.

You have to keep in mind public interest, your expertise on the topic, the potential longevity of the topic, and the audience’s interest in that topic. It’s also imperative to study the competition and develop a way to deliver your content that’s different, more engaging, and simply better.

Begin by coming up with a few possible topics you’d like to use, and
then consider the following:

  1. Who is the audience for your topic? As the writer, you’re going to cater to that audience and write or produce content that the audience can relate to.
  2. Does the topic have some long-term appeal? Is this topic going to be relevant in a few months, a year, two years, maybe even five years down the road?
  3. How large will be your target audience for this topic? How are you going to reach your future audience to notify them of your blog?
  4. Is there going to be sufficient to write about this topic in the future? In a few minutes, can you write down twenty-five things you could blog about in future posts? Will you be able to come up with some new things to blog about to keep your content fresh over the long-term?
  5. How much competition is there when it comes to this topic? Consider other websites, blogs, magazines, newsletters, newspapers, television shows, vlogs, podcasts, radio shows, YouTube channels, and Facebook pages. There are many other outlets you can consider, too. Think about the other content that’s available to your targeted audience.
  6. What will you do that’s different to make your blog more appealing,
    entertaining, engaging, and interactive?

For every potential topic, you can offer experiences, opinions, commentary, how-to information, news, and delve into subtopics that relate to your main topic. You can also focus on any controversies that surround your topic in order to engage your audience.

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General areas you could consider blogging about.

  1. Industry Related Topics.
    Focus on a certain industry and blog about that industry as an entirety. Most of your time preparing content is going to be spent looking for industry news, following any developments, reporting about innovations, and debating industry talk.
  2. Personal Topics.
    There are numerous successful bloggers who don’t cover a specific topic at all, but they cover a variety of topics with humor. If you’re
    good at making others laugh, then go ahead and try a humor blog. If you’re a photographer, artists, songwriter, musician, poet, writer, or another creative genius, then you could share your work online and build up a fan base.
  3. Political Blogs.
    Maybe you have an insightful and informed opinion, or you
    have an interesting way of communicating your ideas and opinions. You could consider a political blog. If you want to have a political blog but not proclaim personal opinions, contemplate using your blog as a sieve to help your audience plow through all the political mambo jambo out there.
  4. Special Interest or Hobby Topics.
    Many bloggers have achieved a lot of success just selecting a topic they were previously ardent about. You will find informative, creative, gossipy, and how-to blogs about many different hobbies out there. The trick for this type of blog is to find a niche that you are knowledgeable about and interested in, and then share your unique
    information and perspective about this topic.
  5. General Interest Topics.
    Never limit yourself to the topic areas that have
    been listed this far. There are thousands of possibilities out there for blogs! You never know what’s going to spark some interest or catch on. If you have a crazy idea that just might attract some attention, then go for it!
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Conclusion

When you are choosing a topic to blog about, remember to choose one that isn’t going to dry up. Public interest will rarely stay on a subject for long, so be sure to choose a topic that’s held the interest of your target audience for quite some time and will continue to keep doing so in the future.

You also have to have or develop a more than normal familiarity with the chosen topic if you want a reader to take you seriously. Readers are not going to stick around to read things they already know or that they don’t believe is interesting or relevant.

Therefore, never choose a topic that you don’t know anything about. Chances are, if you know nothing about it, then you most likely don’t have much interest in it. Ideally, when your audience is reading your blog, it should be obvious that not only are you an expert on that subject, but you’re also passionate about it.

In addition, be sure to research competition. Find out who they are and how much of it really exists. Unless you develop an original approach, you’ll do yourself harm by entering a topic that’s already flooded.

If your topic area appears crowded when you first take a look, remember that every topic has countless niches that have been unexplored. Do your homework and find a topic no one else has done and what might work for you, based on your knowledge, experience, passion, education, and interests.

Before you commit yourself to a specific topic, understand that whatever theme you choose is going to become the central point of your blogging career. Your passion and interest for the topic should be strong enough to sustain you through times when you’re not sure you can bring yourself to read another article on that subject, much less write another blog entry about it.

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10 Proven Ways to Monetize Your Blog

monetize your blog

While there are arguably dozens of ways to monetize your blog, there really are 10 Proven Ways to Monetize Your Blog that will help you earn a healthy income from your efforts.

We all know blogging isn’t some altruistic pursuit. People want their words to be seen and shared. They want to gain the respect of the masses and boost their authority in their respective industry or niche. However, clearly it isn’t quite that simple. Not only is it difficult to drive traffic to a blog, but it’s also hard to monetize the traffic that you do receive.

So without further ado, here are 10 proven ways to monetize a blog that generates healthy income from your efforts.

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1. Create and sell online courses

Selling digital online courses is another way you can profit from blogging. Develop intuitive and helpful courses that add a tremendous amount of value and the rest will be smooth sailing. By putting your heart and your soul into these courses, you can simply allow them to sell on autopilot for you, another great avenue for passive income.

Related: 10 Steps to Make Money With Online Courses

Courses work great when it comes to technical skills like web development, digital marketing, graphic design and so on. But they also work in formats like finances, stocks, currency investing and accounting. Find what you’re really great at and do the due diligence before building your course. Then make something far better than the other courses out there in the marketplace.

2. Affiliate marketing

One of the most popular methods for monetizing a blog is to leverage affiliate marketing. This is especially useful when you’re just starting out and you don’t have your own products or services to sell. All you have to do is develop content that will ultimately be in harmony with whatever affiliate offers you plan to push out.

Related: 10 Reasons Why You Should Start Affiliate Marketing

Related: The Best Affiliate Marketing Programs To Join

For example, if you’re running a fitness blog, you can easily sell affiliate health, weight loss or body building supplements. Since the content is already attracting people that are interested in fitness, selling these types of products helps you to create a near-automated stream of passive income.

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3. Advertisements

While most people might think that adding some pay-per-click (PPC) ads will be a great way to make lots of money with their blogs, unless you have massive amounts of traffic — as in 10,000+ visitors per day or more — the income will be marginal at best. The real income here doesn’t start until you cross about 100,000 visitors per day.

However, you could easily negotiate terms directly with advertisers by utilizing display ads as opposed to PPC ads. As long as the ads are within your specific niche or industry, you can likely negotiate an amount that would be much more competitive than income from standard PPC ads.

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4. Sell Sponsored Posts (…but Use Nofollow Tag)

One of the common ways to make more money from your website means getting those visitor numbers UP.

Once you’ve done the hard work of building steady traffic to your site with an engaged community, there are a few different ways to monetize your hard work.

For example, many companies go out of their way to look for blogs that will feature their sponsored content. ‘Native advertising‘ like this works well because it lines up with your site’s primary content and it comes across as relevant and transparent.

You can also review the products from a company in an ‘advertorial’ that’s part content, part advertisement. For example, if your website is all about the latest iOS games for iPhones and iPads, the creator of one of those ads would LOVE to have you review and feature their app to your fans.

When done right, this can create a win/win scenario. However – done poorly, with irrelevant or inauthentic site content, it can erode all of the reader’s goodwill you’ve worked so hard to create in the first place.

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5. Email marketing

One of the most powerful methods for making money from your blog is directly through email marketing. But to be successful, you need to build your list. Whether you promote blog updates or create a lead magnet, utilize one of the more popular email marketing platforms like ConvertKit, Aweber or InfusionSoft to implement the systems necessary to begin marketing via email.

By building a strong bond and a connection with your readers, you can effectively generate a sizable amount of money through the course of marketing both your own products and services along with affiliate offers directly through email. You can expect to generate approximately $1 per subscriber per month.

6. Generate ‘Leads’ for Other Companies

Businesses thrive on new leads coming in their doors to inquire about their products or services.

It’s no surprise that they’re always on the lookout, searching for creative ways to find new sources of leads to help them grow.

For example:

Let’s say you have a website about teaching math skills. Your reader’s information (like their email address or phone number) would be of great value to different online schools who’re looking to sell their courses to eager, proactive students.

Basically, you’re connecting the dots; playing the matchmaker by introducing two parties who can benefit one another. While it’s similar to how affiliate marketing works, in this case, it doesn’t actually matter if your reader ends up purchasing their product or not. They’re just looking for an introduction at this point.

7. Sell ebooks

Ebooks offer a relatively quick pathway for making money from your blog. Develop an ebook that’s aligned with the content of your blog. Non-fiction ebooks are relatively simple to create, and if you’re teaching a skill that many people struggle with, it’s likely that the ebook will produce a healthy profit.

You can easily promote your ebook directly through your blog by creating attractive content that will draw people in, then enticing them with your ebook. You could also build a sales funnel, which is an online marketing term for an automated multi-step sales machine, and sell your ebook on autopilot.

8. Sell digital products

Creating digital products is a great way to profit from your blog. You can effectively sell any type of digital information product on your blog as long as it’s in harmony with your content. You can build a webinar to market your product and deliver them through a member’s area or through other downloadable means.

Digital products can be a combination of videos, downloadable guides, resources, PDFs, software components, SaaS and others. Do your best to create something that helps fill a need or a void. Don’t second guess yourself, as you’d be surprised at just how much money you can make by selling digital products on your blog.

9. Sell coaching services

While it does seem like coaching services are infiltrating every aspect of the market these days, selling coaching services through your blog can definitely be a lucrative prospect. Whether you set yourself up as a life coach, a career coach or a business development coach, you can earn a significant income through just a handful of clients.

Decide on a number of packages, and do your best to ensure that you address any objections upfront. Customers tend to abandon the purchase process when it’s too complicated, they have to leave the site, create an account or a number of other reasons according to one such study by Baymard Institute.

10. Accept Donations From Visitors

If you don’t have a ton of monthly visits, but you do have a strong, engaged community? Simply ask your readers to donate!

Accepting one-off donations isn’t a fast road to wealth, but it can help you cover expenses in the short-term if people like what you have to say and want to support your journey.

For example, PayPal offers little donation buttons that only take about ten minutes to add to your website. These buttons offer you a quick way to recoup what you might want to be spending on a good web hosting, new product creation, research, and all of the other costs to maintain a healthy, active blog.

For example, web.archive.org makes a lot of money from donations (most likely due to their millions of visitors per month).

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How to Create a WordPress Blog

Wordpress getting started learners 1

What is WordPress?

WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today. WordPress is highly customizable, and has literally thousands of plugin pieces of software so you can use your site for just about anything.

The Benefits of Using WordPress

Here are just the top 5 benefits of using WordPress:

  1. The software is free! How many times have you been given something for free that is fully functional and ready to use? And if you want to upscale your site a little with premium themes and plugins, you’re still going to save tons of money over what you would pay for a custom designed site.
  2.  It’s easy to use. Seriously. If you can send an email, use Microsoft Word, or set up a Facebook account, then you can use WordPress. In other words, if you’ve already used a computer, chances are you are already skilled enough for the WordPress basics. And even better, it’s hard to mess it up. You can easily add and delete pages and posts without accidentally messing up the overall design of your site.
  3. You are in control. Owning your own site, and being able to make changes to it yourself, is the ultimate in online freedom. You don’t have to rely on an expensive web designer to make changes or fix a tiny error for you whenever they can squeeze you in. You’re in control of
    your site—and your wallet.
  4. WordPress has search engine (SEO) advantages. Search engines love sites that are easy to index (WordPress is) and that have frequently updated content. That’s where blogging comes in to play so nicely. Just by running your business or personal site   and communicating with your readers in a way that’s natural to you, you’ll be producing fresh, relevant content the search engines can’t wait to get a hold of.
  5. There’s a HUGE support community. WordPress isn’t just a software, it has become a community. Some might even say a movement. In fact, WordCamps (1-3 day
    training sessions) have sprung up from grassroots efforts. They are informal, community-organized events put together by other WordPress users just like you. You’ll
    meet people of all backgrounds, ages, and nationalities at WordCamps. Plus, there are thousands of people and hundreds of resource and tutorial sites set up just to help
    you with your WordPress site.

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Starting a WordPress Blog: Overview

The process of setting up a blog is mind-bogglingly simple. There are only a couple of steps to
go through which shouldn’t take too long. In all, you’ll have your site up and running

  1. How to get a domain and web hosting
  2. Installing WordPress
  3. How to change your WordPress theme
  4. Creating your your first blog post
  5. Organizing the site structure
  6. Adding helpful WordPress plugins

Follow along and you’ll have a WordPress blog in no time. Let’s begin.

Step 1. Buying a Domain and Web Hosting

The domain name is your Web identity. For example learnerscoach.co.ke There are several domain registrars but for the sake of simplicity, we recommend using bluehost for the following reasons. https://www.bluehost.com/track/learnerscoach/

Hundreds of Themes Available

Free and premium themes are available from the moment you create your account. Find the WordPress theme that best represents you and your unique talents. Installation is fast and easy, and switching themes can be completed in seconds.

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Done Right

Designed with you in mind, Bluehost provides everything you need to create and manage a WordPress website. Enjoy powerful website management tools, automatic WordPress installation, and 24/7 expert support all at a price that fits any budget.

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All WordPress Hosting Plans Include

Automatic WordPress Installation

Upon creation of your WordPress Hosting plan, Bluehost automatically installs the latest and most secure version of WordPress.

Microsoft Office 365 available

Access your email anywhere with Microsoft Office 365. Boost recognition with Microsoft Office email accounts branded with your domain name.

Free Domain Name for 1 Year

Enjoy a free domain of your choosing for one year upon the creation of your WordPress Hosting account.

Automatic WordPress Updates

We keep your WordPress Hosting plan secure even after account creation by keeping your account up to date everyday.

Secure Configuration of Login Credentials

Upon the creation of your WordPress Hosting account, your login credentials are changed from the standard WordPress admin/password to something of your choice.

Get Verified on Google My Business

List your local business online to quickly connect with customers in your area. Allow them to see your location and your hours of operation on Google Maps.

Bluehost provides a free domain when you sign up for their web hosting packages. This makes
management of your new website extremely easy. It will reduce the overall costs, too.
You probably already have a domain name in mind. Good!

Step 2. Installing WordPress

The final step is to install WordPress on your server. Most hosting companies offer thorough instructions on installing WordPress or services to install WordPress for you.
Using a quick-install service is a simple way to get your WordPress installation up and running, but the downside is that it does leave some security holes.
For that reason, you may want to consider installing WordPress manually.

What are the benefits of doing a manual installation?

  • It prevents the WordPress database tables being installed as a default, with default labels. These default labels can make your site more vulnerable.
  • It allows for full customization of the wp-config.php file, which opens up enormous potential in WordPress.
  • It allows you to work within the “best security practices” for your WordPress site.

Step 3. Logging Into Your New WordPress Site

Once WordPress has been installed on your web server, you can access your WordPress login pagewordpress Learners admin

Your WordPress Login URL
The first way to access your WordPress Login URL will be in this format:

http://yoursite.com/wp-login.php or http://yoursite.com/wp-admin For example, for a new WordPress installation, you can visit yoursite.com/wp-login.php or yoursite.com/wp-admin to login. It might be helpful if you bookmark your site’s login URL.

From your WordPress login screen, you’ll enter the username and password that you set up during the WordPress installation process.

If you’ve forgotten your WordPress login password, you can click the “Lost Your password?” link to retrieve it via email.

Step 3. Exploring the WordPress Dashboard

Once you’ve logged in to your WordPress site, you’ll land here, the WordPress dashboard

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Exploring the WordPress Dashboard

The WordPress dashboard allows you to control all of the behind-the-scene details of managing your site. Once you find your way around the dashboard, you’ll realize it’s
really easy to use and navigate.

After you first log in, you’ll see a top Welcome to WordPress section with some quick links to help you get started. You can always dismiss this box using the link in the top right corner.

The next section is the At a Glance section. Here you’ll see the number of posts and pages for your site’s content. You’ll also see discussion information for comments, like the total number of comments and the number in moderation.

In the At a Glance section, you’ll also see what WordPress theme you’re currently running
on your site plus your current version of WordPress.

The Activity section shows recently-published posts, pingbacks and recent comments. From here, you can quickly approve comments, reply back, mark as spam or send to trash.

The last section is the WordPress News section. These are updates from the official WordPress project.
If you’d like to customize what sections you see from the WordPress dashboard, visit the Screen Options tab on the top right side of your screen. Click the arrow to expand this section and you’ll see checkboxes for each of the sections usually included in the WordPress dashboard.

To remove any of the sections, just unclick the checkbox beside the section you’d like to hide. You can also choose the number of columns for the screen layout, too.

If you return to the dashboard home, you can also expand each of the sections by clicking the arrow to the right. You can also drag and drop the boxes to change the order.

Left-hand Navigation Menu
In addition to the WordPress dashboard home screen, the other major component of the WordPress dashboard is the left-hand navigation menu. This navigation menu provides links to all of the WordPress administration screens for posts, the media library, pages, comments, appearance options, plugins, users, tools and settings.

What Next

If you ever find yourself needing extra help, just click the image below, getting started with word press, you will find helpful information that will make you understand word press in detailsgetting started with Wordpress

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Blogging Startups in Kenya

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Introduction to Blogging

The history of computers and related technologies played a vital role in the emergence of e-businesses that brought new dimensions to the traditional “brick and mortar” way of doing business in the early 1990’s.

It follows a very logical sequence, of course, that is not difficult to comprehend considering the speed with which the computers could be used to add, sort, analyse and process all sorts of information and data with just a few keystrokes. It was a boon for any business, big or small.

In the late 1990’s, the Internet transformed the business world drastically replacing dusty old ledgers with modern computer networks that connected millions of businesses worldwide and helped in the transaction of billions of dollars across fibre optic cables.

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The Power of Blogs

In the early days, the blogs were nothing but a form of a personal diary or journal that was easy to maintain and log daily. This was made possible due to the fact that the blogging platforms were freely available with free hosting and domain facilities, creating a blog was easy, and did not require any special technical skill or knowledge to post content.

Therefore, anyone could open as many blogs as they wished, using the free templates provided, and maintain them very easily. It was a breeze to post content of any kind without too many hassles.

As the Internet evolved, so did the blog; making it a very powerful medium through which you could get your voice heard. Any individual could express strong opinions, suggestions and even provide useful up-to-date information through blogs. Even more attractive feature of a blog was the fact that one could interact directly with its readers in the form of comments that could be posted below the posts.

Blogs were an easy way to target specific audiences and also could be optimised, by virtue of the content posted, for it to be found on search engines. Another advantage of the blogs was that it was a comprehensive service, which offered a variety of tools and gadgets that made it versatile and user friendly.

Obviously, it did not take long for businesses to appreciate the full potential of a blog in attracting customers to its site and also providing a great platform to communicate with them directly. Some of the big business companies like Google realised this power, importance and effectiveness of the blog and incorporated it into their business strategy very effectively.

These companies have shown how a blog can be used for different purposes like marketing, educating, community building, public relations, customer feedback and announcements etc.

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1.1 What is a Blog?

A Blog is a contraction of the term ‘Web Log’. A log, as we all know, is the written record of events/messages in a chronological order. It is like a journal or diary wherein people record events, experiences and observations.

Therefore, we can describe a “blog” as a journal, which is available on the web. Technically, a blog can be defined as the chronological arrangement of a collection of text, data, images and other media objects recorded and retrievable through a web browser.

Originally, blogs started out as static websites but over the years they gradually evolved to include many advanced features making them much more conversational and interactive in nature.

1.2 Classification of Blogs

Since blogs have been used in every conceivable way over the years and have covered almost all topics under the sun it is very difficult to categorize each one of them by type, therefore it’s best to classify them instead. Blogs can be classified in one of the following ways: –

  1. By Genre: Blogs that focus on a particular niche or subject are grouped under this category. Some examples are: Political Blogs, Celebrity Blogs, Art Blogs, Music Blogs, Sports Blogs or Travel Blogs etc.
  2. By Media Type: Blogs can contain any kind of content other than simple text in its post, like photographs, videos, audio files or even games and therefore they can be grouped according to the specific media content present in the blogs. Using this form of classification, a blog that contains primarily videos is called a “Vlog”, blog that contains photos is called a “Photolog” and a blog containing links to other web pages is called a “Linklog”.
  3. By Status of Publisher: Here the word “publisher” refers to the blogger. Therefore blogs can be grouped according to its purpose as defined by the blogger as “Personal Blogs”, “Business Blogs”, “Corporate / Organizational Blogs” etc.

1.3 Who Can Blog

Well, anyone can start a blog at anytime. However, the idea is not just to start a blog and leave it at that but to be able to sustain it, and be read too. To become a serious blogger, there are certain things that one needs to know before a blog is started.

Blogging involves extensive writing and so be sure that you have enough time to spare to be able to keep up with regular postings on your blog. You can write anything that fancies your imagination or interests. Usually blogs are written in an informal tone, especially if they are personal blogs, however, if they are for business or official purposes, then the writing has to be of a higher quality and sound professional. The quality of the content on your blogs will determine the kind of traffic it will draw.

Knowledge and passion for writing are both important factors. It is always better to write about topics that you have knowledge of and are passionate about as it is reflected in your writing. Even the most seasoned writers find it difficult to write on topics that they have no knowledge about. Be passionate about writing if you want it to be a long haul, otherwise you will find yourself slipping away after a few months.

Maintaining a blog is a long-term activity that can be quite time consuming.

To be a successful blogger requires a lot of consistency, hard work and commitment on your part. Many blogs that have been started in full earnest fall by the wayside just because people cannot stick to the schedules they have set for themselves.

Writing new articles or posts requires a lot of research to be done unless of course, you are a specialist in your field and know exactly what you are writing about. A lot of time is also required to promote your blog and individual posts in order to get traffic.

But, all said and done, just about anyone can start a blog and there is no special qualification or experience needed.

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Immutable laws of blogging

Whether you just started that blog or you’ve had it for some time now, I want to cover the five immutable laws of blogging. If you pay attention to these laws, you’ll succeed over time. Ignore them, and you’ll find it nearly impossible to drive any respectable amount of traffic and ultimately monetize your blog.

1. Focus
Blogs need focus. You need to have a specific industry, niche or topic that you write about repeatedly. Try not to go all over the map. You’ll find that veering off on tangents will make you lose your core audience.

People want to visit a blog — and keep revisiting it — because it fills a need or a void. That happens by staying focused and on-topic.

2. Quality
People think that blogging is about pushing out an enormous amount of content. But it doesn’t work if it’s thin content. Your content needs to be quality content. It needs to be thorough, well-written and cite its sources.

If a study is referenced, it needs to be linked to. Don’t skimp on quality if you’re serious about monetizing your blog.

3. Value
Your blog needs to deliver value. What can you teach other people about? What are you an expert at? Take the time to deliver value. Create thorough tutorials and informative posts that interweave things like videos and other media to truly help people understand or figure something out.

Value is a precursor to income in any industry, but especially in blogging.

4. Engagement
How engaging is your content? Does your blog incite people to spend a lot of time reading articles, watching videos or messaging on a forum, for example? The more people engage with your content, the more likely they’ll be to purchase something from you. Without engagement, there’s very little chance of monetization.

5. Authority
How much authority do you have? How well-known are you in your field? The more authority you have, the more likely you can monetize your blog quickly.

For example, if you have a large social media following and you decide to launch a blog, you can drive traffic quickly.

If you’re an expert at something else or a best-selling author, for example, you already have authority, all you need to do is leverage it.

Starting a Blog in Kenya.

1. Identify your area of interest
You should always write about what you know. But you should not write about everything you know. Select a niche. Decide upon the main topic and write posts related to that topic. It’s more likely that your audience will come back and read your other posts if you’re writing about similar topics. People will know what to expect.

Starting a financial coach blog implies that you write about all things concerning money and finance stuff. Starting a travel blog implies you write about traveling. You can write about something slightly off topic once in a while of course, but try to stick to your niche. An audience of a travel blog doesn’t expect a blog post about gardening.

2. Purchase a domain and choose a blogging platform
Creating your own personal blog takes a few steps. First, you need to decide on a name for your blog also called a domain name, and choose a blogging platform.

Read More: How to Create a WordPress Blog

3. Do your Keyword Research
Once you’ve chosen your niche and setup your blog, you should do some solid keyword research. Try to find out what people are searching for. What words are they using when they want to read about your niche and your topic? You should really get inside the heads of your potential audience. If you do your keyword research properly, you should end up with a long list of keywords you would like to be found for. Try to come up with competitive, head keywords as well as with less competitive long-tail keywords.

4. Write Your First Post
Take some time to do keyword research and to think about site structure. But don’t take too much time. Just write that first post! Put pen to paper and just do it. Your blog starts with the very first post. That post doesn’t have to be perfect; it just has to be published.

Read More: How to Choose the best Topic for your Blog

5. Optimize for Search Engines
As you write your first post, create an awesome SEO title and a decent meta description. Finetune your text. Make sure your text is both readable as well as SEO-friendly.

Read More: Search Engine Optimization

6. Promote your Blog
Using social media is the best way to reach and grow the audience of your blog. That’s why your blog should have a Facebook page. Sharing your posts on Facebook is a good marketing strategy. Don’t forget Instagram and Twitter either!

Read More: 10 Proven Ways to Monetize Your Blog

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