Social Media Marketing
How Much Does YouTube Pay in Kenya
If you are planning to start a YouTube channel in Kenya, I know there is one question that you are likely to ask; How Much Does YouTube Pay in Kenya. Of course, for thousands of YouTubers, the answer is “nothing,” or “very little.” However, there are many YouTubers who make a comfortable living off their video channels.
Many Kenyans over time have asked me to share with them the amount of money YouTube pays especially per 1000 views. Based on statistics from various YouTubers in Kenya, 1000 views pays approximately Ksh 100.This amount is likely to go as high as Ksh 200 per 1,000 views depending on the source of traffic and number of clicks.
When it comes to earning a YouTube income in Kenya success breeds success. You will find that the hardest shilling to earn is your first. The more subscribers you have, the more people will click on your ads. The more people click on your ads, the more you make a name for yourself, the higher the likelihood of brands offering you sponsorship or merchandise deals. The better known your channel becomes, the greater your chance of joining a multi-channel network. It is like being on a giant upwards-climbing spiral.
I have seen many people misleading Kenyans in regards to YouTube earnings here in Kenya. Unless you get hundreds of thousands of views, it’s hard to generate a decent income from YouTube. YouTube is not a gold mine for the lazy publishers, you really need to work hard. Those getting over 1 million views are the ones earning good money. For 1 million views, you’ll earn more than Ksh 200,000.
In Kenya, the money earned from YouTube depends on the number of subscribers, number of videos and how frequently you post them and of course views. Someone can post one video which gets 1 million views and it earns Ksh 400,000. Another one will post 10 videos which will get 100,000 views in total and generates less than Ksh15, 000 from the videos. The quality of videos matter a lot too.
Below is a rough estimate of income you’ll earn from YouTube in Kenya based on views:
- 1,000 views—Ksh 100
- 10,000 views—Ksh 1,000
- 20,000 views—Ksh 2,500
- 50,000 views—Ksh 7,000
- 100,000 views—Ksh15, 000
- 200,000 views—Ksh30, 000
- 500,000 views—Ksh 70,000
- 1 million views—Ksh 150,000
- 2 million views—Ksh 300,000
To start earning from YouTube in Kenya, you need to first post good videos that will get over 4,000 watch hours and at least 1,000 subscribers. After 12 months, apply to monetize with AdSense.
I suggest that you choose a topic or niche that will attract many viewers. The most profitable niche include: Entertainment, Sports, Online jobs, Politics, health, fitness, Real Estate, Travel &Tourism, Recipe/cooking and music.
Google AdSense earnings in Kenya are measured in terms of RPM, which means earnings per 1000 views. If your RPM is $1 it means that you have earned $1 per 1000 views. In Kenya, RPM revolves around $1.But there are videos that get RPM of as high as $5 especially those getting organic traffic from USA and Canada.There are also many YouTubers getting RPM of less than $0.50.Poor quality videos have low RPM. Always ensure that the videos are of high quality and long enough in order to earn more money per 1000 views.
What you should know is that RPM is not constant, today it can be $2, tomorrow $0.47, the next day $0.20
Conclusion
My candid advice to those running YouTube channels in Kenya, is you should also start a blog where you post content without videos. YouTube alone from experience may not give you the desired income.
If you run a YouTube channel and a blog concurrently, the income will be sufficient enough to sustain your lifestyle. Starting a blog in Kenya costs Ksh 3,000 to Ksh15, 000.To get started, visit Kenya Web Experts and register a new domain name,click here to visit Kenya Web Experts
How To Rank Your Videos To The Top of YouTube Using Engaged Hits
Engaged Hits is a unique web traffic service that runs on a piece of software called MINGLE. Mingle conceives unique users that will help you to rise up the ranks on search driven sites like Google, YouTube,SoundCloud, Amazon, Ebay and more. Best of all? It’s completely free.
In real sense it is a Youtube exchange platform where users watch other videos in return to having other users watch their own videos. Not only watching videos, but performing Youtube searches with the keywords you provide, liking, commenting, subscribing and more.
Want to rise up in the searches on YouTube?
Engaged Hits drives the most authentic, real Youtube users to your video. Users that behave so naturally you won’t be able to tell the difference between organic traffic and Engaged Hits traffic.
- Real users perform Youtube searches with your desired keywords thus boosting your Click Thru Rate (CTR).
- These users will watch your entire video
- These users will subscribe, like and/or leave comments that you provide
For too long the metrics of Youtube searches have been balanced AGAINST you, if you’re not on page one, it’s hard to be found. Time for a change.
So, are you a small business competing against much bigger businesses for Youtube Ranking? Time To RISE UP
Are you a Musician on Youtube trying to find your audience?
Making videos on YouTube and want them to be seen by more people than ever before?
How To Make Your First Campaign on Engaged Hits
First you need to visit engaged sites here. Then register for free by following simple instructions
Step 1: Create New Campaign

To create a campaign, first click on ‘Campaign’ from the top menu. Then select ‘Create New Campaign’ from the drop down menu.

Copy and paste your Youtube video url and then click on the ‘Next’ button. If you are unclear at any stage of your campaign set up, please hover over the orange question marks for guidance.
Step 2: Enter Video Views and Duration You Want

Choose the total number of video plays you want as a cap.Then select the minimum and maximum time amounts you want your video viewed and users will be randomly assigned a time within that time period.

Proceed and select your designed likes to views ratio. 4% is recommended. Then select your designed comments to views ratio. 0.4% is recommended.

Once you select the percentage of comments you design, the
above screen will appear. You have two choices how to add comments.
Please read the orange icon on this one specifically. If you decide
to upload comments vs a csv file, put one comment per row.

Be sure to view the orange icon here. Make sure the three fields
combined total 100% like you see in the example. If you choose ‘Search on Youtube’ then you will see an option to enter your keywords. Make sure they all total 100% like in the example you see.
Step 3: Add Your Youtube Channel
If you want subscribers, you need to add your Youtube channel.
From the ‘Campaigns’ menu you’ll be able to access the green
button to add your channel.

Be sure to add your channel and not a video. The word ‘channel’
will be in the url like you see. And put how many subscribers you
wish to have.
Mistakes to Avoid When Using Facebook for Advertisement
On average, companies can expect to lose about $4.3 million in global sales because of social media mistakes. Those who don’t pay attention to the details can confuse and frustrate their followers on a massive scale. A small mistake can easily snowball into an error with huge consequences.
We are going to discuss some of the biggest Facebook mistakes made by some of the most highly-regarded brands in the world. We want to serve them up to you early, so you don’t make the same mistakes!
But before that, we need to debunk some Facebook myths in order to understand and avoid the mistakes in future.
Common Facebook Myths Debunked
Avoiding mistakes on Facebook starts with debunking some major myths. Let’s start with the big one:
Myth #1: More posts equals more likes
Although consistent posting is important (all social algorithms reward volume), what matters more is the success of your effort to provide actual value – not just volume – to your followers and fans. Two principles apply here: “pay it forward” and “less is more.”
“Pay it forward” in a Facebook context means stepping forward and offering some kind of resource, service, or business that the world needs. The “less is more” principle applies too because posting too often, or posting uninteresting, irrelevant content, is the top reason that people will unlike your page and shut you out of their conversations.
Be thoughtful. Be careful. As a brand or branded individual, success means sending out interesting, authentic, relevant content on a regular basis. Then and only then will you accumulate public approval in the form of “Likes” and other positive behaviors.
Myth #2: Everyone sees my posts
Once upon a time, this statement might have been true. Nowadays Facebook has massively reduced the “organic reach” of brands to encourage more use of its advertising platform. People are sometimes shocked to hear that only 1 percent of their fans will see any of their posts unless they’re “boosted” (paid for).
But that’s today’s reality, and you’re going to have work in within it if you want to build a sustainable presence on Facebook.
Myth #3: Set it and forget it
Social media networks thrive on actual human activity. Don’t make the mistake of believing that you can “set and forget” your Facebook presence. Yes, you can automate your posts, but you can’t walk away for days or weeks at a time and expect anything other than moss to grow on your page.
Today, Facebook rewards brands that respond, and respond quickly, to consumers and prospects with a chance to display a “Very responsive to messages” badge on their profiles. This telegraphs to users the fact that the business is active, responsive, and ready to conduct business.
You should strive to be one of those “very responsive” brands to earn maximum trust and traffic: consider it an official Facebook “seal of approval” for your efforts.
Myth #4: Build it and they will come
Facebook is a marketing channel and you’ll need to work to integrate it with any other marketing channels you’re using. Once your page is launched, its URL needs to be listed in all of your marketing materials, linked to from your website, and installed in your email template.
The most successful businesses are the ones that best integrate their
social channels with their pre-existing marketing channels, creating a seamless experience among them — the result is a much faster growing fan base.
Myth #5: Engage! It’s social media
Ok this is not a myth. In fact, it’s a MUST DO. Social media thrives on community and two-way conversations. To create any kind of high-quality, authentic dialogue, you must ENGAGE with your audience.
Think about it: would you call someone on the phone, dump a bunch of info on them, and then hang up? Of course not.
Reply in a timely manner to people who are engaged with you on social media; doing this proves that there’s a human being in the loop who cares and is there to help. Stay on top of your calendar and post frequently (but not too much).
Regularly engage with your followers — as a human being — if you want to get any real human results.
The Biggest Facebook Mistakes That People Make
Talking like a robot
Don’t use robo-posts. Social media is a conversation and replies must be human and authentic. While marketing automation has a role to play in terms of gaining efficiencies and capturing metrics, it should never be viewed as a replacement for true human interaction.
Going #HashtagCrazy
It’s an ongoing question – to use hashtags on Facebook or not? By analyzing 200,000 Facebook posts, Social Bakers found the optimal number of hashtags needs to be between 1-2.
Using more hashtags than this can cause a significant drop in interactions. And let’s face it, “hashtag-stuffing” makes your company look desperate for attention and Likes.
Deleting posts
If you want your fans to abandon you as quickly as possible, go ahead and delete their messages from your Facebook areas.
The questions that they raise is an opportunity for you to elaborate on its stance and respond to customer feedback. By simply speaking up instead of bulk deleting questions, a lot of negative backlash from customers can be managed before things get out of hand.
Being boring or overly “salesy”
Today’s consumers are tired of the same old companies doing the same old kind of advertising; more than half of Facebook users have unfollowed a brand for being too salesy, self-praising, or boring.
Customers want to relate to the companies they do business with and
they’re open to seeing what makes that company unique and different.
Looking for shortcuts
Begging is never pretty, not under any circumstances. Asking for Likes on Facebook is digital begging at its worst and says, “we don’t have a strategy and we’re not even sure who we are” better than any press release could. Don’t beg or buy fans… earn them with solid
strategies and engagement.
How to Develop a Winning Facebook Marketing Strategy
Merely having a Facebook page is not enough. We don’t subscribe to the “build it and they will come” philosophy because we’ve never seen it work. If you really want your Facebook page to work for your business, you need to put thought into what your Facebook strategy will be and come up with a bulletproof plan.
Having a clear plan will work in your favor and save you time when you’re creating your content and devising a publishing calendar.
After you have launched your new business Facebook page, then the real work begins.
Four Pillars of Building Your Facebook Strategy
- Promoting and utilizing the page
- Your target market
- Advertising and promoting your page
- Content
Think about your Facebook page as a microsite offering unlimited opportunity for traffic. How do you harness the power of the billions of people on the platform for your better business good? We’re going to tell you how.
Promoting and Utilizing
Think through how you want to promote and utilize your page. Revisit your business goals for having a Facebook page. Which one of the following goals apply?
- selling products
- app downloads
- brick & mortar traffic
- selling consulting services
Your Target Market
Next, think about who exactly who you’re targeting. Who is your perfect customer?
When you’re thinking about your targeting, the “demographic” of your target speaks to its age, gender, and location. You’ll also need to think about the “psychographics” of your target audience, such as personality, interests, values, and lifestyles.
What other brands, services, and companies do they Like?
As an example, say you specialize in female yoga clothing. You could potentially say, “my target market is any woman that does yoga,” but targeting in this kind of broad manner makes it difficult to market effectively.
Think about it. You wouldn’t speak to a 20-something in the same way you would to a 40-year old to get your brand message across, would you? The same applies to messaging and imagery: there are many brands on the market that essentially sell the same product, yet the way they present their branding is designed to resonate very differently with different target demographics.
Think about your digital voice and how it will effectively speak to your ideal follower, and then craft your content accordingly.
What if you have more than one target market?
That’s OK. Most companies do have more than one audience. First, identify the audience segment that’s most lucrative for you. What do your most profitable customers look Like in terms of demographics, psychographics, or online behavior?
Develop a model of this audience: it will be your primary audience; other less valuable but still important groups will become your secondary audiences.
Let’s take the yoga brand example again.
You’ve got your primary audience; say it’s 30-45 year olds that like yoga. You also may want to target yoga instructors (because lots of yoga students see them and look at their outfits). Therefore, yoga instructors would be your secondary audience.
Some questions to ask yourself when identifying your specific customers are:
– What is the age range I’m trying to reach?
– How much money do they make?
– What do they do in their spare time?
– How do they Like to get their information?
Some brands will write out a whole description about the “persona” they are trying to reach. For example, “Meet Anyango! She lives in Kisumu, likes to run on the North Side of Kondele Street, she enjoys a hard workout. She eats Fish, not Githeri. She goes by the motto ‘work hard, play hard.’ She is busy; you probably won’t find her at the famous Bottoms Up Club… ”
Homing in on “who” you are trying to reach will help you immensely when you want to speak to them.
When you write out the copy to accompany any post picture or video, you’ll always want to think about how you’re getting your message across to the specific groups you’ve identified.
Content
Content is serious business. If your content sucks, so will your results. Period. You’ve got to think about user experience. As we always say in the digital world: “content is king.”
Content — whether it’s text content or visual content — needs to be relevant, compelling and timely. Think about how can you add value (knowledge, insight, utility, benefit) to your target customer.
For example, if you were to visit the yoga clothing company page, it might offer value by providing information about quality fibers, where they’re sourced from, and why they’re chosen to make such a high-quality garment.
Along with the information, you’ll want to have a great picture or perhaps a cool edited “behind the scenes” video of these garments being planned and made.
Final takeaways
– Have clear business goals for your Facebook business page
– Get specific on your primary and secondary audience
– Think about how are you marketing your page
– Think about the valuable content you’ll be offering