Best Practices For Using Twitter

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Using twitter has never been this demanding. According to statistics, Twitter is the most immediate of all social media. For personal or professional purposes, Twitter allows you to instantly connect with your clients and your potential business partners all over the world.

Twitter has a great potential to market products or services if one understands the nerves of marketing along with the features of Twitter. This article explains the basic ways to use twitter and provides an overview of how to use videos, images, and cards in Twitter to promote a business.

What is Twitter?

Twitter is a social platform for sharing one’s views. The users can open their account with Twitter and broadcast their views in the form of short messages. These messages are popularly known as Tweets.

The registered users can write and publish their Tweets. The unregistered users can only see others’ Tweets by following them. The people who follow you can see your Tweets in their list called Twitter Stream. It is not necessary to follow back a person who is following you.

Twitter Terminology

  • Handle – A “handle” is your Twitter username.
  • Tweet – A tweet is Twitter’s version of a post or status update. The maximum length of a tweet is 140 characters (including URLs, though Twitter will auto-shorten URLs). Tweets are public to all — even people who aren’t following you.
  • Follower / Following – When you follow someone on Twitter, you are subscribing to their tweets. You can follow others without them following you,
    and vice-versa.
  • Retweet – A retweet is a tweet by one Twitter user that is tweeted again (or forwarded) by another user.
  • @reply – When you reply (or “at reply”), you are tweeting in response to someone else’s tweet. This is also a way to simply tweet AT someone. It doesn’t necessarily need to be in response to someone.
  • Like – You can “Like” a tweet by clicking the heart icon. Liked tweets are grouped together on your profile page.
  • Modified tweet (MT) – A modified tweet is a tweet that has been shortened, edited, or altered in some way. Add “MT” to the beginning of any retweet that
    you’ve altered. Why would you modify a tweet? To change or add a hashtag; to comment on the tweet; to correct a typo or error.
  • Hashtag (#) – A hashtag (or # symbol) marks keywords or topics in a tweet so that related tweets can be grouped together.
  • Direct Message (DM) – A direct message is a private tweet that only the sender and recipient can read.

Twitter Account and Profile

Twitter being a social media platform can bring you enormous opportunities and potential to connect to the people. On this platform you can share what you want the world to see and want.

Let us see how to create twitter account and manage the profile.

Twitter Account and Profile

To get started, first you’ll need to create an account and set up a profile.

  • Go to the Twitter homepage. HERE
  • Locate the sign up box, which will lead you directly to the signup page.
  • Enter your name, email address, and preferred password.
  • Click on Sign Up.

Tips on Selecting a Username
When selecting a username, keep these simple tips in mind:

  • Use a relevant name. Your Twitter name should be relevant to your name or your company’s name.
  • Keep it short. The more characters that you use in your username, the less text characters will be used in Tweets directed to you.
  • Be unique.
  • Make your username easy to remember.

Twitter Account Profile
Your Twitter profile shows the world who you are. It’s the first thing the audience will see when they connect with you on Twitter, so it’s important to make sure you get it right. The process below outlines the steps to create a Twitter business page to drive customers to your profile.

Every element of your profile — your photo, header bio and pinned Tweet (optional) — should reflect your business identity and branding. This is your opportunity to showcase your best work.

When designing your profile, view it as a business card. You have little space to put your most important information and make a lasting impact amongst the other online noise.

Components of Twitter

Twitter consists of three components:

  1. You
  2. Your followers (those who follow you)
  3. Your following (those whom you follow)

Why am I on Twitter?
An obvious question a twitter account holder often tackles is, why am I on Twitter? The best way to figure out how to search is by defining some keywords that define the type of Twitter user you’d like to engage with. These keywords should be those that you’d use in the content of a Tweet or that you would hope those that would read your Twitter content to be interested in.

Considerations to Follow Others on Twitter
The considerations when selecting those to follow (and things that others are looking at when they consider following you) are:

  • Does their bio indicate common interests?
  • What is the ratio of followers versus following? Those with tons of followers but are following few are less likely to follow you back.
  • How recent are their Tweets and are they Tweeting often?
  • Is there anything from a recent Tweet in their feed that you can comment to and engage with?

If you like the answers to the questions, start making friends… Click on Follow.
Twitter will allow you to follow up to 2,000 people with no limits. After you reach this milestone, however, you have to get a certain number of those to follow you back before your following limit is increased.

Sending a Tweet from Twitter

As found on, to send a basic Tweet, follow the given steps:

  • Sign in to your Twitter account.
  • Type your Tweet into the textbox at the top of your Home timeline. Optionally, click on Tweet button in the top navigation bar.

Make sure your update is fewer than 140 characters. Twitter counts them for you. Remaining characters are shown as a number below the textbox.

Click on Tweet button to post the Tweet to your profile. You will immediately see your Tweet in the timeline on your homepage.

A few vital points as you start:

  • If you receive a Tweet, reply back.
  • Keep in mind what your twitter feed looks like. Just like any other social media channel, you want to make sure that what you are sharing en-suite reflects your marketing needs and strategy.
  • If you are sharing a content from another source, be sure to include the twitter handle of the content owner. Not only will they appreciate knowing that you shared their content, they might even thank you for it and follow you back!
  • Leave room for extra characters. Sure, you have 140 characters to use, but you might want to spare a few. Leaving extra characters at the end of your Tweet will enable others to retweet your content without having to edit it.
  • Be mindful of hashtags. They help search, but using too many hashtags can also be seen as spam.

Using Hashtags in Twitter

The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search. Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword.
Hashtags can occur anywhere in the Tweet – at the beginning, middle, or end; and can even become trending topics on Twitter.

Considerations of Using Hashtags in Twitter
A few key points regarding hashtags are:

  • If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet.
  • Don’t #spam #with #hashtags.
  • Don’t over-tag a single Tweet.
  • Use hashtags only on Tweets relevant to the topic.

Types of Twitter Hashtags
There are the following prominent types and ways of using the hashtags:

  • Brand Hashtags
    Brand hashtags can be created to represent your brand consistently on Twitter. You’ll always use the same hashtag no matter what you are promoting. You create your own brand hashtag. Make it your company name, or a tagline that people know (or will know) about your business. Use it as your central business tag, that you – and your customers – can use anytime, and on any social site.
  • Campaign Hashtags
    Campaign hashtags are used for each of your marketing campaigns and will have a relative short lifespan. For a campaign tag, make it a word or phrase that is unique to your short- term contest or promotion
  • Trending Hashtags
    A trending hashtag is nothing but a very popular hashtag topic. You probably know people talking about What’s trending now?; means they are referring to the hashtags that are the most talked about right now.
    Trending hashtags are changed continuously in real time. For example, a top 10 trends can set and vanish within minutes. When you see your business related trend, you can engage in it by using this tag.
  • Content Hashtags
    These are the hashtags you can use in your posts. They are not branded and they are not used to define your business or marketing. They may or may not be trending. Content hashtags improve the SEO of your posts.
  • Event Hashtags
    Event-based hashtags can be cool to include in a content update. An event could be anything from a local community fair, to a well-known global celebration, to a live product launch or a live webinar you’re hosting online.
  • Location hashtags
    If you are a locally based business, you need to connect with your local customers. Use specific geo-targeted hashtags to get your business known in your city.

Best-Practices for Composing Tweets (Book Author)

  1. Interact! You can’t just tweet “buy my new book” every couple hours and expect to see your number of Twitter followers growing. Instead — be interesting! Post compelling content. Share truly exciting news about your writing life. Let them behind the scenes on your latest book project. Be vulnerable, and show them the ups and downs of your creative journey. Ask questions. Reply to those folks you’re following. Join existing conversations. Be useful to others first. Then you can expect your followers to help promote your writing.
  2. Be consistent. Whether you tweet once a day or once an hour, stick with your schedule for a little while and you’ll soon see how effective Twitter can be as a book promotion and networking tool.
  3. Share other peoples’ content. There’s an unwritten rule in the Twitter world: you share my content,I’ll share yours. By retweeting, you’re earning karmic points and increasing your chances that you’ll get followed back. Plus,
    if it’s interesting content, your followers will want to see it too! Tell your fans about some other great authors you love. Hype their books and readings. Link to other folks’ blog articles and YouTube videos.
  4. Don’t autopost everything. There are tools you can use to post a single update to multiple social profiles — Facebook, Pinterest, Twitter, etc. — with the push of a button. But people who follow you on every platform want to get a unique experience in each place. So while it’s ok to use the autopost method occasionally, try to give your Twitter audience a little something different than they’d get on Facebook.
  5. Pretend the whole world is watching. Unless you have a private/protected profile, everything you tweet is public. Don’t write something you’ll be ashamed of later.
  6. Write longer tweets. Internet marketers like to tell you to keep things short. But a tweet is only 140 characters, so it’s one of the few cases online where you actually benefit from using all the space you’re allotted. Also, some data shows that longer tweets get more clicks.
  7. Go verb-crazy! We’re emotionally stirred by action. So make your tweets sing, screech, punch, and dance.
  8. Tweet in the afternoon and evening. After 2pm, Twitter traffic increases fairly dramatically. Maybe folks at the office feel like they’ve gotten enough work done for the day that they can afford to sneak in 5 minutes on Twitter.
    Whatever the reason, you might want to schedule your tweets with those people in mind.
  9. Tweet closer to the weekend. Similarly, as the workweek draws to a close, Twitter traffic soars, with Friday being the busiest day. So your heaviest Twitter activity should be on Thursday and Friday.
  10. Don’t be afraid to ask for a retweet. A lot of times in life the easiest way to get something is to simply ask. The same goes for Twitter. People are far more likely to retweet your content if you ask them. Doing this too much, of course, can have the opposite effect.

How Can I Use Twitter for Marketing?

Twitter visitors often visit Twitter out of the motivation to know what is happening in the world overall or with respect to a particular subject. With hundreds of millions of users and over 500 million Tweets being sent each day, there is a great opportunity for businesses to reach a global audience of new and existing customers through Twitter. Also Read – Top 10 Twitter Marketing Strategies For Your Business

Conversations on Twitter are just like the face-to-face encounters you have with customers each day. Compelling content helps you attract new followers and keep them engaged over time, building awareness of your brand, and asserting yourself or brand as an authority in your industry or niche.


You might try Twitter out for a couple weeks and throw your hands up in the air, frustrated at the lack of response and your short list of followers. Hold your horses! Slow-growth is healthy on Twitter. It’s about building relationships, and you can’t just crowbar your way into a meaningful connection.

Here are some final tips if you’re feeling restless on Twitter. Try them out and, within a couple months, you’ll be
singing a different Twitter tune.

  1. Take your time with Twitter. You’ll need it to figure out your 140-character voice, niche, Twitter etiquette, etc.
  2. Grow your community of followers slowly. After all, it’s about connections. Pacing yourself will ensure that you actually get to know the people who follow you.
  3. Join a conversation before you start one. Don’t just blast people with your content. Once you’ve replied, retweeted and commented on someone else’s stuff, they’re more likely to listen to you.
  4. Don’t be afraid to talk to your idols. Everyone is equal on Twitter, and you can converse with anyone — not just your existing fans and followers. But you’re not guaranteed a response, of course — so don’t be offended if you don’t get one from a publishing industry star.

Top 10 Twitter Marketing Strategies For Your Business

twitter for business learnerscoach

Twitter Marketing has taken the world by storm. From being a microblogging site that millennials used to send witty one-liners out to the world, it has become a great way for brands to connect with their audiences. 

All of a sudden, 140 characters was enough to grab someone’s attention and lead them to a place where a call to action could be responded to.

Some years back, microblogging was such a unique concept that people often wondered what good can come out of it. Especially for marketers, this was a platform that did not seem to have much potential, considering how little it allowed anyone to say. The way that Twitter has evolved has been inspiring as well. Their evolution is a perfect example of how something grows and adapts to the needs of their users.

Adopting a proper Twitter strategy will help you realize the hidden benefits of using
such a platform for your business. This article serves to review the fundamentals of
Twitter use, and how to get started with Twitter as a business tool.

For people who are getting started, it’s useful to first grasp and familiarize yourself with some of the common terminology associated with Twitter.

Twitter Concepts and Terminologies

  • Handle – A “handle” is your Twitter username. This is the name you select to represent yourself or your company as on Twitter
  • Tweet – A tweet is Twitter’s version of a post or status update. The maximum length of a tweet is 140 characters (including URLs, though Twitter
    will auto-shorten URLs). Tweets are public to all — even people who aren’t following you.
  • Follower / Following – When you follow someone on Twitter, you are subscribing to their tweets. A follower is a person who has subscribed to receive your updates. You can view your total number of followers on your twitter profile page. 
  • To Follow Back – To follow back is to subscribe to the updates of someone who has recently started following you. In Twitter‘s notifications settings, you can indicate whether you‘d like to receive an email alert whenever a new person follows you. In the email, there will be a link to that
    person’s profile. By clicking the link, you can check out who they are and decide to follow them back or not. It is not required to follow everyone back, but many people like to. You can follow others without them following you,
    and vice-versa.
  • Retweet – A retweet is a tweet by one Twitter user that is tweeted again (or forwarded) by another user. @reply – When you reply (or “at reply”), you are
    tweeting in response to someone else’s tweet. This is also a way to simply tweet AT someone. It doesn’t necessarily need to be in response to someone. People do this if someone has said something especially valuable and they want their own network to see the information too.
  • Like – You can “Like” a tweet by clicking the heart icon. Liked tweets are grouped together on your profile page.
  • Modified tweet (MT) – A modified tweet is a tweet that has been shortened, edited, or altered in some way. Add “MT” to the beginning of any retweet that
    you’ve altered. Why would you modify a tweet? To change or add a hashtag; to comment on the tweet; to correct a typo or error.
  • Hashtag (#) – A hashtag (or # symbol) marks keywords or topics in a tweet so that related tweets can be grouped together. A hashtag is a Twitter tagging system used to aggregate the conversation surrounding an event, topic, or theme. Hashtags can easily be created by combining a # with a word, acronym, or phrase (#WORD) and used as a tag within tweets.
  •  Direct Message (DM) – A direct message is a private tweet that only the sender and recipient can read.

Twitter Marketing Strategies

To fully enjoy the benefits that Twitter can contribute to any business, it is important to understand what steps one should take. Twitter marketing is, after all, a tricky matter. It’s easy to see it as an easy platform to use on a personal level. But use it from a marketing standpoint and the risks and opportunities change significantly.

Here are some strategies that would help any business make the most out of the platform:

1. Understand why you’re using Twitter.

It’s not just about deciding to create a Twitter profile for any business. It’s more about WHY a Twitter account is needed in the first place. Is the business trying to generate leads? Or would brand awareness be a higher priority?

Once a clear objective is in place, it is easier to plan each tweet depending on what the business wants to happen. Each post can be more targeted and could reap more specific results. For example, a business that needs more visitors on their own website could post a link leading to content found on their blog page.

2. Insert Twitter into your content marketing strategy.

Some businesses make the mistake of creating a Twitter profile and posting random tweets without making it part of their content strategy. Content marketing does not just cover blogs, guest posts, and other similar content. Twitter can also play a huge role in the content marketing process.

Tweet about relevant topics and link each tweet to related content on your website. Cross-promote content the business may have on other social media platforms. There are so many ways that Twitter can boost the results of any brand’s content marketing. Make the most out of it.

3. Identify who your target audience is.

As with any other form of marketing, it is necessary to know who the business wants to connect with to make each tweet as effective as possible. There are different tools that could help marketers find the right people they should be connecting with. For example, Followerwonk lets users find tweets that contain relevant keywords.

Through this tool, anybody can find people who are already interested in the brand or in the products and services that it offers. This means that once you approach them or connect with them, there is a higher chance that they’ll say yes to any call of action you send them.

4. Find out what time your audiences are online.

Knowing what time most of your audiences are online helps create effective strategies that earn the most response. And this should not be done in a general manner. Just because a brand’s audience is online on Facebook at a specific time does not mean that they’ll be on Twitter at around the same time as well. So when research is done, it has to target very specific markets.

Once specific time frames are in place, it is easier to schedule tweets and make each post as targeted as possible. This is especially helpful for brands that cater to a wide audience. If research shows that teenagers are mostly on Twitter in the early evening while those in their early 40’s do this during their morning commute, then tweet about topics relevant to each age group at times when they are most likely to be online.

5. Monitor industry hashtags.

Don’t just focus on your own #BrandName or #tagline. Monitor hashtags that are very relevant to your industry so that these can be attached to your tweets as well. Why is this important? Twiter users consider hashtags as their very own form of Google on Twitter. Whatever they look for, they search through hashtags. This means that when they use a general hashtag currently in use, and the hashtag is attached to any of your brand’s tweets, then they come across your tweet as well.
Content and social media marketers can also be creative and use popular hashtags to make their own.

6. Watch out for Twitter users who have issues or concerns related to your field.

As all the research is going on, brands have to be on the lookout for questions, issues and concerns that people in the audience may have. These are great opportunities to connect with them by responding to their queries even if your brand is not specifically mentioned.

Of course, in the effort to respond to these queries, avoid being too promotional. Just answer the question the best way that you could. After answering the question, you can then post a link to any blog entry in your website that answers the question in detail. Once you come across as someone who can answer the audience’s questions, it is easier to be considered as an authority, and eventually, a trusted name in the industry.

7. Look at the competitor’s tweets.

Look at competitors and what they’re tweeting about, then look at the kind of response they’re getting. More often than not, both your brand and theirs are after the same audience.

This means that by looking at what they have, you can easily figure out what works for the audience and what doesn’t. This is also a great way to find opportunities they might have missed, such as gambles they have taken but did not work and how you can tweak it to make it work for you.

8. Choose the best type of content.

Different audiences prefer different kinds of content. Some age groups may prefer visual content, for example, while some would rather read articles and blog posts. Pattern everything shared on Twitter according to these preferences. This will help any brand catch the attention of their followers faster.

It’s also best to figure out what the best format is for any kind of information you’re sharing. If something is too detailed, sharing a simple square image where the text will be almost unreadable is not exactly the best choice. A large infographic or a detailed blog post would probably be the best way to do it, then share this through a link on your Twitter account.

9. Keep it short.

Yes, it IS a microblogging site and the posts are already limited to begin with. But just because there are 140 characters to use does not mean that every post must use up all 140. The shorter the tweet is, the better.

If you’re hoping to teach someone about email marketing, for example, you don’t necessarily have to give an entire statement to give advice. Create a blog post on your website, or through a different social media platform that allows longer posts.

Then, tweet something like “Hoping to improve your #emailmarketing strategies?” or “Having trouble making #emailmarketing work?” These questions alone can hook in anyone interested in email marketing. Follow it up with a link to your blog post, and you just may end up with both a Twitter follower and a blog page visitor.

10. Get the audience’s opinion.

You may have a lot of things to say about your industry, but your audiences have a lot to say, too. Unfortunately, not all brands give their audiences the opportunity to speak out, something that you can do and take advantage of.

Ask questions and wait for your audience’s answers. This is a great way for you not only to have an open conversation with your followers, it will also be a great way to pool data. Find out what their needs and wants are and find out opportunities for you to help them out.

Polls are also a great way to get the audience’s opinion and keep them engaged. Make sure you acknowledge every response that you get so that the people posting responses wouldn’t feel ignored or left out of the conversation. Make sure you mention people by their username in case you want to address specific people.

11. Retweet relevant posts.

Follow influencers and significant people from every field. Each of them are bound to post something that will interest your audience, and when that happens, be ready to retweet right away.

What does this do for you? For one, it allows you to take advantage of relevant tweets by sharing them with your audiences, who will definitely be interested in what the message is all about. It also gives you an opportunity to be noticed by the influencers who originally posted the message.

12. Have different versions of each tweet.

Remember that if you want to be a significant figure on Twitter, then a single post a day won’t be enough. Twitter users are more active, the platform more fast-paced. This is why it is necessary to keep your followers updated by tweeting a few times each day.

But wouldn’t this cause you to run out of ideas and messages to tweet about? This is why it is highly recommended that you prepare different versions of a single tweet. This is a great way to deliver the same message without necessarily repeating the exact same tweet. Especially for messages that remain to be true over a period of time, its relevance will not exactly lose momentum if you rephrase it.


Truly, Twitter can do wonders for any brand, product or service. Many social media platforms have come and gone, but this is definitely something that will stay far longer than anyone expects. This has made Twitter an extremely important tool for any marketer, and a very potent ally for any business owner.

As with any other social media platform, the level of efficiency of your Twitter marketing will all depend on the steps you take. Make sure that when you follow these tips, you also do everything as efficiently as possible.

Maintaining an effective Twitter presence can be a powerful part of your business’
social media marketing strategy. Used successfully, Twitter can help you:

  • Develop and promote your brand
  • Interact and support your fan base
  • Monitor what people are saying about your company and brand
  • Create buzz around upcoming promotions and events
  • Promote thought leadership and industry expertise
  • Develop direct relationships with bloggers and journalists for PR