Latest Excellent Tips To Monetize Your Youtube

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No one could deny that over a couple of years, video marketing has increased its influence on an online marketing platform. While social platforms such as Facebook, Instagram, Twitter, Pinterest, and Snap Chat have become great social media marketing platforms, but YouTube still shares an enormous vacuum with almost 2 billion users worldwide.

It is the second in popularity after Facebook, with more than 2.32 billion users worldwide. According to an estimate, YouTube viewers are spending 180 million hours watching video content every day. With this fact, let’s see how we can monetize our youtube channel and make more money

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Prepare your Monetization Platform

First of all, make sure your youtube channel have at least 4,000 hours of watch time in the last year and at least 1,000 subscribers to qualify for monetization. This rule came into effect in early 2018 and is another way for YouTube to prioritize watch time (as opposed to view count, which was the previous emphasis of the platform).

“Watch time” is the average number of hours spent by users watching videos from your website. Because YouTube mostly wants to keep viewers as long as possible on the site, viewing time has become increasingly valuable to creators.

You can work on some things to ensure that the channel has the best chance
of monetization before you hit the “Enable” button to monetize your channel.
It can also take up to 30 days or more for YouTube to review your channel,
and if your application is denied, you have to wait another 30 days to apply,
so do not take any chances — you want revenue to start coming in as soon as possible.

Steps to allow YouTube monetization

You have gained a number of required watched hours and checked for red
flags on your channel— now what? It’s time to learn how to enable YouTube
monetization.

  1. Drop-down My Channel click on the icon in the top right corner of the
    screen
  2. From this screen, click YouTube Studio (beta)
  3. Once you are on YouTube studio, find menu channel on the left side of your screen and click Other Features > Monetization.
  4. Finally, click Start in the Monetarisation window.

After this has been finished, you have accepted the terms of the YouTube
Partner Program. Sign up for AdSense or connect to an existing account. This
is basically what makes it possible for your network to make money.

YouTube then prompts you to set your preferences for monetization. Don’t
worry too much about this step— you can later change your preferences for
monetization and customize it to monetize only specific videos.

5 Different ways to monetize your channel

YouTube monetization is just one way you can make money on YouTube.
There are several others, but it’s a high, relatively easy entry point to enable
YouTube monetization.

The subscriber and watch time threshold for YouTube ads is pretty low so that when it’s still in its infancy, your channel can pick up steam. However, as you continue to gain more followers and increase watch times, additional monetization options should be considered — especially if you have a very loyal and engaged audience.

1. Patronage

Patreon is one of the YouTube creators ‘ most popular online patronage sites. Patreon allows your loyal followers to pay for access to exclusive content a certain amount of money each month. You can have multiple levels of patrons, supplying them with anything from behind-the-scenes footage to
entirely new material (which cannot be seen by non-paying members).

Many YouTubers give their patrons a day early access to videos; others even put the creators themselves in some one-on-one time. Patreon is an excellent fan based choice for artists. This loyalty is gained more often than not by consistent communication and engagement with your followers.

2. Merchandise

Merchandise loves people. But before you start printing 1,000 t-shirts for all
1,000 subscribers, try the waters a little bit. Ask your audience if they want to buy goods from you.

You can suggest merchandise types and even ask them to comment on the products they would like to purchase. Selling merch is particularly fantastic if you and your followers use specific jargon, catchphrases, or jokes inside.

You can also include it in competitions, giveaways, or even add it to one of your Patreon rates when you start selling merchandise.

3. Affiliates

The good news is that the affiliate program is pretty straightforward. The
earnings are just lower than what a paid sponsorship would give you. Once
you register with a specific brand for an affiliate program, you will receive a
unique discount code that your followers can use while shopping with that
brand.

You will earn a small commission every time you use your system.
Mention the affiliate software in your videos and include it to boost earnings
in your video descriptions, as well.

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4. Service

Product features are a big step in the direction of paying sponsorships, but they may not result in money. Brands may send you their products to feature and review in your videos as you begin to gain a more extensive follow-up. It’s excellent free stuff.

You don’t even have to wait until brands meet you — go ahead and pitch to potential sponsors. Only make sure you throw to businesses that make sense for your platform (although you may start receiving requests for random product features along the way).

5. Paid sponsorships

They are the gold mine on YouTube to make money. This is when companies
are paying you in your videos to reference or support their products. We will
be honest to you— this is a daunting goal to achieve. Yet preparing to sell
yourself to businesses is never too early. Join them on social media, show
them how to support their company, and offer examples of successful product sponsorships or affiliate programs you’ve done in the past.

Even if you haven’t hit the desired number of subscribers yet, you’re still going to put yourself on the radars of brands. Again, make sure the companies you’re looking for making sense of the content you’re producing.

Other Useful Resources

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How You Can Use YouTube to Market Your Business in Kenya

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How You Can Use YouTube to Market Your Business in Kenya? Given the huge number of companies in Kenya that embrace YouTube videos, it should come as no surprise that there are a lot of different ways to use the site.

Every company has its own unique goals for their YouTube marketing.
Some companies use YouTube to generate brand awareness. Some use YouTube to promote a particular product or drive sales to their retail store or website. Others incorporate YouTube as part of their product or customer support mix, use videos for product training, or even use YouTube for recruiting and employee communications.

Anything you can say in person or to a group of people, you can say in a
video and distribute via YouTube.

YouTube for Brand Awareness

Large Kenyan companies and major advertisers often use YouTube to enhance the awareness of their brands. Instead of focusing on individual products or services, these videos push the company’s brand, often in the same fashion used in traditional television advertising.

In fact, online videos are better at imparting brand awareness than are traditional TV ads. A recent study by Millward Brown found out that online viewing led to 82% brand awareness and 77% product recall, compared to just 54% brand awareness and 18% product recall for similar television ads.

Experts believe this is because online viewers are more engaged than television viewers; the Web is a more interactive medium than the passive viewing inherent with television.
Brand awareness videos are typically entertaining, using a soft-sell approach to ingrain the brand’s name and image in the minds of viewers.

YouTube for Product Advertising

If you can use YouTube to push an overall brand, you can use it to push individual products, too. This requires a more direct approach, although it’s still important to make the video informative, educational, or entertaining.

To promote a product, you want to show the product in your advertising, as Nike (www.youtube.com/user/nikefootball) does with its Bootcamp Drill. You can show the product in action or used as part of a demonstration or tutorial. Just make sure you include lots of close-up product shots and link back to your own website—where more product information is available.

YouTube for Retail Promotion

You can also use YouTube to promote a company’s retail stores. These videos can be general in nature (which gives the videos a long shelf life), or more specifically targeted to shorter-term promotions (“check out this weekend’s specials!”).

But a video that is nothing more than a store advertisement probably won’t attract a lot of viewers. A better approach is to find a way to showcase the store without resorting to claims of 20% off and “this weekend only” specials. For example, you might want to record a short store tour or highlight individual departments or services within the store.

You can even produce educational videos that demonstrate the products or services your store offers. Make the video informative, and you stand a better chance of grabbing eyeballs.

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YouTube for Direct Sales

YouTube is a terrific channel for generating direct sales for products and services. All you have to do is show the product in action or provide a clip of the service in question, and then ask for the sale by directing the viewer to your own website.

The key to converting eyeballs to shillings is to generously highlight your company’s website address within the body of the video. Put the contact information at the front of the video, at the end of the video, and overlaid at the bottom of the screen during the body of the clip.

Make it easy for interested viewers to find more information or place an order. (And, to that end, there’s nothing wrong with mentioning the product’s price somewhere in the video.)

YouTube for Product Support

Not many companies in Kenya use YouTube to generate new business; some companies do so to support existing customers. Consider some of the most common customer problems and questions, and produce one or more videos addressing those issues. If you can help your customers help themselves, you provide them with a useful service and reduce your company’s support costs—all with a free YouTube video.

For example, AutoDesk Inventor is a high-end computer program for 3D mechanical design from AutoDesk. Knowing that their customers need a lot of post-sales support, the company put together a series of YouTube videos showing how to install, configure, and use the program. It’s extremely useful—and helps to cut down on traditional tech support costs, as well.

Note
You can also embed your YouTube support video into your own website. It doesn’t matter where customers view the video, YouTube or your site; what matters is that they get their problems solved at little or no expense to you.
The same goes if you have specific product support or technical support issues.

If you’re a computer manufacturer, you might create a video showing users how to install more memory or connect an external hard drive. If you’re a car manufacturer, you might create a video showing drivers how to change a brake light or check their car’s oil level. You get the idea—use YouTube to turn a problem area into a public relations victory.

YouTube for Internal Training

Your company can also use YouTube for internal purposes. Take, for example, the issue of sales or product training. You have a new product to introduce and a sales force to train.

How best to reach them? In the old days, you’d fly salespeople from around the country to a central office and put on a day’s worth of hands-on training.
Doing so, however, is both time-consuming and expensive. Instead, consider using YouTube for your product training. Create a series of short training videos.

All you have to do is upload the videos to YouTube and provide access to all your company’s salespeople. (They don’t have to be public videos.) Sales force personnel can watch the videos at their leisure, without losing valuable sales time trekking back to the office for training.

You save money, your salespeople save time, and you create an archive of product information that anyone can access at any time.

YouTube for Employee Communications

You can use YouTube for all manner of company communications. Instead of holding a big company meeting just so that the big boss can give his yearly state of the company address, have him record the address and post it on a private channel on YouTube.

Employees can watch the CEO say his thing from the comfort of their own desks, while they’re on the road, or even at home.

In fact, many companies find that YouTube is a fast and effective way to disseminate all kinds of employee information. Done right, it gets information out there in near–real-time, with all the benefit of face-to-face communication, which is a lot better than sending impersonal memos via email.

YouTube for Recruiting

Finally, don’t underestimate YouTube as a recruitment tool for new employees. If you have a company welcome video, post it on YouTube and make it public. Think of this as a PR exercise to attract new talent to your company, which means doing it up right—it’s as much a marketing project as it is something from the HR department.

You can link to the video from all your recruiting materials, even from any traditional ads you place. Don’t limit yourself to a single long puff video:

Produce separate videos for individual departments, as well as to illustrate company values, employee benefits, facilities, and the like.

Tip
Your current employees are your best recruitment tools. Include plenty of
employee interviews in your recruitment videos to help personalize your
company and to put a friendly face on the corporation.

Additional Useful Resource

In this book you’ll learn how to promote your videos on the YouTube site, insert pop-up notes and annotations, add clickable overlays to your videos, and create a customized brand channel.

Youtube for businessIt even addresses how to use YouTube for B2B marketing, which is always a hot topic. Know that the information included in this book is both strategic and technical.

That means you’ll find general marketing advice alongside specific technical instructions; you’ll learn how to use YouTube as a marketing tool as well as how to create, post, and manage YouTube-friendly videos.

If you do it right, YouTube can become an important part of your marketing mix and drive a lot of traffic (and sales) to your existing website.