How Much Does YouTube Pay in Kenya

If you are planning to start a YouTube channel in Kenya, I know there is one question that you are likely to ask; How Much Does YouTube Pay in Kenya. Of course, for thousands of YouTubers, the answer is “nothing,” or “very little.” However, there are many YouTubers who make a comfortable living off their video channels.

Many Kenyans over time have asked me to share with them the amount of money YouTube pays especially per 1000 views. Based on statistics from various YouTubers in Kenya, 1000 views pays approximately Ksh 100.This amount is likely to go as high as Ksh 200 per 1,000 views depending on the source of traffic and number of clicks.

When it comes to earning a YouTube income in Kenya success breeds success. You will find that the hardest shilling to earn is your first. The more subscribers you have, the more people will click on your ads. The more people click on your ads, the more you make a name for yourself, the higher the likelihood of brands offering you sponsorship or merchandise deals. The better known your channel becomes, the greater your chance of joining a multi-channel network. It is like being on a giant upwards-climbing spiral.

I have seen many people misleading Kenyans in regards to YouTube earnings here in Kenya. Unless you get hundreds of thousands of views, it’s hard to generate a decent income from YouTube. YouTube is not a gold mine for the lazy publishers, you really need to work hard. Those getting over 1 million views are the ones earning good money. For 1 million views, you’ll earn more than Ksh 200,000.

In Kenya, the money earned from YouTube depends on the number of subscribers, number of videos and how frequently you post them and of course views. Someone can post one video which gets 1 million views and it earns Ksh 400,000. Another one will post 10 videos which will get 100,000 views in total and generates less than Ksh15, 000 from the videos. The quality of videos matter a lot too.

Below is a rough estimate of income you’ll earn from YouTube in Kenya based on views:

  • 1,000 views—Ksh 100
  • 10,000 views—Ksh 1,000
  • 20,000 views—Ksh 2,500
  • 50,000 views—Ksh 7,000
  • 100,000 views—Ksh15, 000
  • 200,000 views—Ksh30, 000
  • 500,000 views—Ksh 70,000
  • 1 million views—Ksh 150,000
  • 2 million views—Ksh 300,000

To start earning from YouTube in Kenya, you need to first post good videos that will get over 4,000 watch hours and at least 1,000 subscribers. After 12 months, apply to monetize with AdSense.

I suggest that you choose a topic or niche that will attract many viewers. The most profitable niche include: Entertainment, Sports, Online jobs, Politics, health, fitness, Real Estate, Travel &Tourism, Recipe/cooking and music.

Google AdSense earnings in Kenya are measured in terms of RPM, which means earnings per 1000 views. If your RPM is $1 it means that you have earned $1 per 1000 views. In Kenya, RPM revolves around $1.But there are videos that get RPM of as high as $5 especially those getting organic traffic from USA and Canada.There are also many YouTubers getting RPM of less than $0.50.Poor quality videos have low RPM. Always ensure that the videos are of high quality and long enough in order to earn more money per 1000 views.

What you should know is that RPM is not constant, today it can be $2, tomorrow $0.47, the next day $0.20


My candid advice to those running YouTube channels in Kenya, is you should also start a blog where you post content without videos. YouTube alone from experience may not give you the desired income.

If you run a YouTube channel and a blog concurrently, the income will be sufficient enough to sustain your lifestyle. Starting a blog in Kenya costs Ksh 3,000 to Ksh15, 000.To get started, visit Kenya Web Experts and register a new domain name,click here to visit Kenya Web Experts

Leave a Comment