How To Make Money Online Through Affiliate Marketing in Kenya

In this article, I have discussed How To Make Money Online Through Affiliate Marketing in Kenya. Basically, affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products.

The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another.

But before we look at How To Make Money Online Through Affiliate Marketing in Kenya, let’s first understand the available affiliate marketing programs we have in Kenya

Legit Affiliate Marketing Programs in Kenya

Below are some popular affiliate marketing programs that actually pay you well for promoting their products and services here in Kenya

1. Jumia KOL Program.

Jumia is an e-commerce platform where sellers list their products and buyers can visit the site to buy. To help push their sales, in 2019, Jumia launched an affiliate program called Jumia KOL which you can sign up to and start earning. The Jumia KOL program is a rewards program that pays users commissions for referrals to successful purchases. Join the Jumia KOL program & start earning money today. You can use your website, blog or social media page. Jumia offers high commission rates up to 11%. 

2. HostPinnacle Affiliate Program

HostPinnacle Kenya has one of the most generous affiliate program. They give you an extremely generous commission for every client you refer to them. When you sign up as an affiliate, you will get a unique link. Share that link with people. When they visit their site using that link, a cookie is stored in their browser and when they make an order and payment is confirmed, immediately the commission is credited to your affiliate account.

3. Kenya Website Experts Affiliate Program

They offer a rewarding Refferal Program and are constantly looking for good partners! The Affiliate Program is designed to make affiliates commissions by referring potential customers to their reliable web hosting services. There is no need to have a hosting account with them and sign-up is FREE.

#1. Select a Niche

A niche is a specific topic that you are going to blog about. Every blog should have a niche so that the readers can associate it with something. Fuzu.com for example has jobs and career tips as its niche, Businessdailyafrica.com has business news as its niche.

Your niche could be tech, weight loss, furniture etc. The niche will be dictated by the products you wish to promote.

In order to start your blog, you will need to buy a domain name and a hosting package. A domain is the name of your blog while the hosting package provides you with where your blog files will be hosted. As a publisher, you need an online platform where you will post affiliate links. Two common options for affiliates are either a blog or a YouTube channel. Or both suppose you can handle it time wise.

#2. Do Keyword Research


One mistake that most business bloggers in Kenya make is blogging about anything that they think about. You need to have a laser focus in terms of the content you upload on your blog.

The question that you should ask yourself before putting pen to paper is; Are there people looking for such content online?

Freely available tools such as Ahrefs, Semrush and Rankmath can help you come up with good keywords. The tools show you how many people are interested in finding information about the selected keyword as well as the number of bloggers competing for the same keyword. You have Two options, If the keyword is too competitive, leave it. If the keyword does not have anybody searching for it, leave it.

#3. Create Converting and SEO Optimized Content

Once you have your set of keywords, you can go ahead to create converting content that will get people to click on your affiliate links.

Your posts should be well SEO optimized with the keyword in the following places

  • SEO title
  • Headline of article
  • Image alt texts
  • Within the paragraphs of your content

I like using nice call-to-action buttons (CTAs), comparison tables, relevant images as well as videos that will engage my readers as they go through my posts.

Read More: How SEO Works

You also need to create informative posts in your blog that direct people to your review pages. People interested in buying smartphones might be interested in knowing; how operate the phone ;how to install apps etc.

These informative posts will then be linked out to your review page discussing; best smartphones in Kenya; where I have the affiliate links.

#4. Get Website Traffic

Once you have done all this, do you sit tight and wait for the traffic to roll in?

No, you need to promote the content. You could do this by sharing on Facebook, Reddit, Pinterest, Linkedin and Twitter.

Also Read: How to Increase Your Visibility on the First Page of Google

You could send a link to the content you just wrote to an email list.

Read More: Best Ways To Drive Traffic To Your Website

You also need to comment on other blogs so as to create relationships with other bloggers who might be interested in sharing the content if it is indeed valuable.

#5. Time To Make Money

When traffic starts streaming in, some of the readers will convert and end up buying via your affiliate links. You will therefore earn. Each affiliate program usually has the minimum amount you are supposed to earn before you can request a withdrawal.

While local programs might pay you via mobile money, international programs will pay through Payoneer, Paypal or Skrill.

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