Top 10 Best Affiliate Products To Promote

March 12, 2023March 12, 2023 by OnlineBizz Buddy

Whether you are new to affiliate marketing or have been in the industry for a while, it’s important to understand the Best Affiliate Products To Promote. By promoting a good product, we’re not talking about something that is really well made or really useful, but instead something that you can sell effectively with affiliate marketing.

How To Find The Best Affiliate Product To Promote

There are three key things we need to look at to find a good product for you as an affiliate marketer:

Is the product seasonal or evergreen?
Does the product have a dedicated customer base?
Is the product in a niche you could be an expert in?

Initially, knowing whether a product is seasonal or evergreen can help you determine whether it will continue to have a high potential for affiliate sales.

Evergreen products are products that are useful all year round and long term. A product that quickly becomes outdated is not considered evergreen. You are looking for something that is going to be useful for customers in the long term.

The next thing to consider is whether a product has a devoted following of users or not. Sports equipment and hobby merchandise are two examples of this. Everyone who frequently engages in a hobby or participates in a sport will incur expenses. This indicates that rather than making a single purchase, they will keep returning if they enjoy what you have to offer. Your life as an affiliate marketer will be much easier if you can find a product that already has devoted followers.

Finally, you should consider whether you can be passionate about the market segment this product is in. If you get passionate about a niche, it will be much simpler for you to become an authority on that subject. This topic will be on your mind constantly while you write and speak about it, so it must be a good fit.

Once you have settled on your main niche, you can build authority. Authority means how much users (and Google!) trust what you have to say. If you are passionate about a niche, you can build your expertise and authority much easier than a topic you have no interest in.

Top 10 Best Affiliate Products To Promote

Now that you have a good understanding of how to find a good affiliate marketing product, take a look at the best products to promote in affiliate marketing below.

1. Health Supplements

We believe that the best affiliate items available right now are health supplements. What do dietary supplements do? This phrase truly refers to a wide variety of goods, including supplements for diabetes, pain, energy, brain health, vision, tinnitus, and much more. Thus it should be simple for you to identify a particular product within the category of health and wellness supplements that you can become passionate about and establish yourself as an authority in.

Most Profitable Niches For Affiliate Marketing

2. Self-Development Courses

Self-development is quite a broad term but what we mean by this is any online courses which offer an improvement to your quality of life and/or mental health. Online courses are a great product to get involved with this year. It’s a booming industry which means it is definitely evergreen. It’s predicted that the online learning market will be worth $325 Billion in 2028

3. Pets & Animals

Promoting pet products through an affiliate program is a great way to increase your passive income. Pet supplies are always in high demand, particularly food, treats and toys. People want the best for their pets, so browsing and then promoting offers with generous commissions is a win-win for both marketers and pet lovers.

4. Betting Systems

Betting offers can be an excellent way for you to increase your affiliate income. By becoming an affiliate partner and promoting betting systems that offer high payouts and realistic odds of winning, you can attract customers who may not be familiar with betting or gambling in general. Or customers who want to improve their overall betting strategy.

5. Family & Kids

Do you want to promote deals that are good for the whole family, regardless of age? Everyone can find something they enjoy in this market, which offers everything from toys, clothing, and books to educational materials, sporting goods, and outdoor activities. With these kinds of deals, you can assist parents in locating enjoyable activities for their kids to partake in, whether they be educational opportunities or other things that will encourage creativity and critical thinking.

6. Green Products

Environmental and green affiliate products are some of the best affiliate products to sell because they help educate people about how their lifestyle choices can have a positive effect on the planet. Promoting these offers gives you an opportunity to make a real difference by encouraging others to take part in more sustainable practices, such as reducing energy consumption, making conscious shopping decisions, and adopting eco-friendly products.

7. Food & Drinks

There’s no denying that food and drink offers are evergreen. Eating is something we all do every day, so it should come as no surprise that food and beverage related topics continually draw attention from customers all over the world.

There are numerous ways for affiliates to profit from this area, including recipes, nutritional advice, kitchenware, and prepared meals. You have the chance to keep clients interested by advertising new items or trends that will help them enhance their cooking abilities or broaden their culinary knowledge because new products are constantly being produced in the food and drink industry.

8. Fitness

You can never go wrong with fitness offers. These are great to promote because they can help your audience get motivated and stay shape and healthy.

Fitness products range from exercise equipment, nutrition supplements, and sports apparel. The best thing about promoting fitness offers is that there is something for everyone; you can target gym buffs, as well as those who just want to lead a healthier lifestyle.

In addition, the commissions on these products tend to be higher than many other niches, so you have the potential to make a good amount of money from each sale.

9. Cosmetics

The cosmetic industry is the longest standing market on this affiliate marketing product list. It is one of the most evergreen products out there because it has been popular for so long and shows no signs of slowing down. The global cosmetic market is now worth over $600 billion.

Beauty affiliate marketing programs are perfect if you already have an interest in make-up or skincare products. These products lend themselves well to YouTube reviews and tutorials which is perfect for building up your authority.

10. Fashion

You can take advantage of a market that is expanding and changing by promoting fashion products. People of all ages and genders enjoy wearing fashion goods, whether they are clothes, accessories, or jewelry. Large, heavy fashion books are also in high demand, despite the fact that many people utilize them as stylish home accents.

So, with all of this in mind, affiliates just like you have the potential to reach out to a wide array of customer types and cash in on generous commissions upon successful sales in this niche.

Conclusion

I have revealed the most lucrative niches and the best affiliate marketing products in the industry right now. So for any new affiliate marketers, the above list should help you find the perfect products & offers for you to promote. Veteran affiliates out there can also use this list to see which products are currently trending.

How I Make Money With Affiliate Marketing

August 7, 2022August 7, 2022 by Learners Coach

How I make Money Through Affiliate Marketing For free

How I Make Money With Affiliate Marketing is a very interesting experience. First of all, Affiliate marketing helps you earn money online by promoting other people’s products and services. It is a great way to generate passive income after the initial effort of getting people to see your affiliate offers.

Based on experience, I know that beginners find it difficult to understand how to make money from affiliate marketing. There are so many resources on the Internet about the topic and people making all types of claims (how to make money while you sleep with affiliate marketing – is a popular one), which creates a big confusion.

In this article, I’ll give you the exact steps to follow to succeed with affiliate marketing and start making moneyespecially here in Kenya. It’s not a get-rich-quick scheme though and it won’t happen overnight but for sure it’s the best approach and it works. 30% of the income generated from this blog is coming from affiliate marketing revenue and is increasing steadily year by year.

How I Make Money With Affiliate Marketing

In this blog, I write articles about online business stuff like affiliate marketing, drop shipping and web hosting. I show people how to make money online and share my affiliate links with them.

1. Find Your Niche

Once you find a niche with high demand, little supply (do your Google research), and a reputable affiliate with high commissions… and you have patience to wait for financial results while creating your assets (I’m talking about content), you should take the leap!

2. Create a Content-Rich Website

You can earn money with affiliate marketing by directing people to the goods and services they require.

Some affiliates share products with potential customers on their social media profiles or YouTube channels. However, having your own website is the most popular (and efficient) approach to draw attention to your affiliate products.

3. Get Targeted Traffic From Google

As you pimp your website with high-quality content, you’ll need to devise a strategy for driving people to your site to click your affiliate links and ultimately make purchases.

There are several ways I use to get visitors to my site. The best of these traffic sources is search traffic from Google and other search engines. The reason organic traffic from Google is so valuable, is because it allows you to focus on a highly targeted group of people.

You ultimately need people to make purchases if you want to earn any money so you don’t want random or uninterested people on your site.

With Google Search, you know exactly what someone is looking for, and can create content that targets the people that are interested in your products.

Also Keep in mind, that not all keywords are the same. While you want to target search terms with high search volume, you also want to ensure that the keywords have purchase intent and are not just general search queries.

4. Promote Products People Are Looking To Buy

After you’ve have narrowed down on good keyword targets, your next focus is to choose the products you want to promote.

The first is to promote affiliate products with consistent demand based on your niche. The thought behind this is simple. You need to promote products that people are actually searching for if you hope to generate sales from your marketing efforts.

When you are creating your plan to get targeted traffic, you will naturally get an idea of the types of products people are searching for. The process will also expose you to specific solutions and brands so that you know the top options in your niche.

While looking for products with an active interest, keep an eye on the level of competition in the niche. The more competitive the keywords are for certain types of products, the harder it will be for you to rank and drive traffic to your site.

The ideal balance is products with strong demand and a manageable amount of competition.

One way to understand the demand for a particular niche is to use Google Trends. With the platform, you can see how interest in specific keywords and topics is changing over time.

5. Promote Products That Sell

You must promote products that sell in addition to actively searched-for products. This refers to promoting goods that have a high conversion rate. The percentage of people who actually make a purchase after seeing your products is measured by a metric called conversion rate. A high conversion rate means you are drawing maximum value from your web traffic.

Start your hunt for high-converting products by figuring out which market-leading solutions exist. The performance of high-quality goods from reliable manufacturers will always be superior than that of inferior goods.

Price is another important factor that you’ll need to consider. Generally, lower-priced products convert at a higher rate than more expensive ones.

How well a product transforms will also depend on its nature. Expect greater conversion rates if you highlight commodities. On the other hand, you can see lesser conversions if you offer high consideration products that customers want to carefully examine before making a choice.

6. Promote Products With High Affiliate Commissions

You can use affiliate marketing to make money if you offer high-converting products, but it’s also crucial to promote goods with large commission rates. You’ll need fewer sales to reach your earning targets if you receive greater commissions on each order.

Let’s take a look at this example;

First, you advertise consumer goods from Amazon or Jumia that range in price from $10 to $20. You will receive between $0.50 and $1 each sale through the affiliate program, which pays a commission of 5% on each sale.

If you were to convert 10% of your traffic, it would take 10 visitors to make $1 and 1,000 visitors to make $100. Now compare this to an affiliate program where you promote a $100 product and earn 50% or $50 per sale.

With this promotion, $100 can be earned with just two sales. This indicates that if 1% of your traffic converted, it would only take 200 visitors to generate $100.

7. Lastly, Optimize Your Affiliate Links To Get More Clicks

Using affiliate links, you can get paid for purchases. The affiliate merchant will credit you with the sale and pay you the relevant compensation in accordance with the program terms when a consumer purchases an affiliate product after clicking your link.

So, the best products won’t do much good if no one clicks your affiliate links. This is why it is important to optimize your link placements to maximize the number of people that click them.

Now, this doesn’t mean you should throw links anywhere and everywhere throughout your content. You only want to add links where they are appropriate and shouldn’t include them when they don’t fit into your content.

Adding too many links can negatively impact the user experience which in turn can lead to lost sales.

10 Reasons Why You Should Start Affiliate Marketing Business in Kenya

August 25, 2021August 31, 2020 by Learners Coach

Reasons for affiliate marketing Learnerscoach

There are many reasons why you should start affiliate marketing business in Kenya. Recent market data shows that affiliate marketing in Kenya is becoming more popular every year. It started gaining in popularity because of its unique performance-based nature.

It practically costs nothing to have an army of sales people promoting your products and services online. You only pay when they bring in a sale, and they are rewarded based on their performance. It is a win-win business relationship.

This evidence alone shows the genuine interest of entrepreneurs and businesses in Kenya to become more familiar with affiliate marketing as a means of generating profit and gaining recognition.

Affiliate marketing is considered to be one of the best marketing programs out there since it comes with a cost-effective and measurable approach to long term results that have no immediate risks.

Benefits of Starting Affiliate Marketing

Whether you started your blog with the intention of making money or not, inevitably you’ll start hearing about how bloggers are making passive income with affiliate marketing and it sounds exciting. And it is exciting, because passive income is one of the many benefits of affiliate marketing for your blog.

I mean, don’t we all want to make money while we sleep?

1. It's a Win-Win Scenario

Τhe vendor and the affiliate partner both come out as winners from this partnership because they both get a percentage of the sale. The partnership is designed in a way to serve both needs – the needs of the vendor and the needs of the affiliate.

What’s great about it is that all requirements are explained through an agreement that takes into account both sides and offers the best solution for both.

But it can also be beneficial between you and your readers, too: because you get a commission, but they might also get a special discount or offer because of your affiliate relationship.

Yes, you can ask your affiliate manager to offer perks or discounts that are exclusive to your customers! (Especially when you’re already sending them sales on a consistent basis.)

2. It Expands Your Target Audience

Promoting your products to a niche network that’s bigger than yours is counted as an advantage. Your audience’s number is never enough compared to your affiliate partners network combined.

Affiliate marketing increases your exposure and allows your brand’s name to get out there in ways that it’s impossible to do so otherwise.

If you do have products, courses, ebooks, etc. that you’ve created yourself, you can recruit affiliates to help you sell them, too!

With technology these days, it’s actually easier than ever to sell your products via affiliate marketing. It kind of depends on where you are and how technically inclined you are

3. It Helps You Increase Your Search Engine Results

The more the affiliate link leading to your site gets shared by your affiliates, the more publicity and exposure you will get on Google search results. This boosts your advertising efforts from the targeted marketing plan you have in place for your online business and brings you one step closer to your next customer.

Checkout how search engine works

In conjunction with your other marketing efforts, recruiting affiliates to your program will allow you to scale traffic faster. In addition to a higher level of referral traffic, you can almost always expect a boost to your direct and organic traffic as well

4. It's Cost Effective

These days you can start a blog for free (though I don’t recommend it) on a free blogging site such as blogger. But even if you go the paid route, starting a blog can cost as little as under $10 (800Kshs) for a domain name (a.k.a. URL) and around $5 (300Kshs) a month for hosting your site. Just about everyone can afford that.

Check the best hosting sites here.

Though harder, you can actually do affiliate marketing without a blog. You can do this by sending traffic directly to affiliate offers. I caution against this, however, because in the long run you’ll be losing money. It’s better to at least have a landing page where you can get a prospect’s email address before sending them off to an affiliate offer.

5. It Helps To Become More Professionally Independent

With affiliate marketing, you don’t have to solely rely on selling your products directly from your blog or the other marketing campaigns you have on the side.

Becoming a merchant and working with affiliates means that you get to appoint your marketing efforts and expand these outside of your ‘local’ online store. This offers the potential to become known in the higher tiers of the online market.

6. It’s Passive Income

One of the best things, in my opinion, about affiliate marketing is that it’s (mostly) passive income. For instance, you might write a blog post once, but if you incorporate affiliate marketing in that post, you could get paid for it for months, or even years to come.

In some cases affiliate marketing is not passive income. Like when a company is doing a “limited time” launch, so you, as the affiliate, have to do a lot to promote the offer before the cart opens until right before it closes.

But, in most cases, affiliate marketing income is passive income.

7. It Doesn’t Require Much Experience To Start

It’s easy to learn how affiliate marketing works. Also, it’s not rocket science in terms of skills, knowledge, and experience you have to possess. Like any other type of marketing, it probably requires a lot of trial and error to learn all the tricks to mastering it.

Also, one of the most significant benefits of using an affiliate program to market your product is that you don’t need a huge pre-launch following to start selling from day one.

8. It (can be) Recurring Income

Some affiliate companies include recurring commissions. Which means that as long as the person you refer stays a paying customer, you receive a commission on the sales.

Recurring income is ideal because it helps stabilize your blogging income. Yes, some people you refer will leave these programs, which is why it’s smart to continue to promote them. But even if they stayed on for 3 months on average, that’s 3 affiliate commissions compared to one affiliate commission for non-recurring payments.

9. Affiliates Can Boost Your Reputation

By partnering with trusted bloggers and reputable websites, you can further the reputation of your brand and its products. These partners will champion your products and, in our opinion, will further solidify consumer confidence in your product or service.

While in the research phase of a purchase, consumers are more likely to trust a 3rd party’s opinion over content produced directly from the site selling this product. Consumers also have a certain level of trust in websites they frequent for product recommendations.

10. You Can Create Multiple Streams of Income

While many bloggers or niche site owners start affiliate marketing with Amazon (probably the biggest affiliate program of them all), there are a number of affiliate programs in Kenya that you could promote.

Checkout the best affiliate Programs to Join

Obviously bloggers aren’t signing up for thousands of affiliate programs, and I’m not suggesting anyone do that! But I like the fact that you can sign up with multiple companies to be an affiliate.

When you’re first starting, especially, I recommend finding 2-4 “core” affiliate programs you’ll promote. These core programs should be things you like, use, and can honestly recommend.

There are exceptions to this… or rather, a different way of looking at it. For instance, if you want to promote clothing from Target, you’re not going to (typically) buy and wear everything you’re promoting. But if you love Target and shop there all the time, that would be a great fit.

Conclusion

There has been a lot of debate around the ethics and practices involved in
affiliate marketing. Since anybody can put up anything on the internet these days, this type of online promotion can often include scams, like get-rich-quick schemes or marketing of phony training, courses and other digital goods of really low quality.

As with any industry, there are the good, the bad, and the ugly
marketers, so you always need to have a way to qualify your business partners before you start working with them.

Affiliate marketing can be a very effective, low-risk investment to help expand your marketing efforts beyond a small business’ traditional bandwidth. For the reasons listed here, affiliate marketing is almost always worth the investment and can take your online store to new heights.

Are you already utilizing affiliate marketing? How is it going? Feel free to reach out in the comments below with any questions or comments.

The Best Affiliate Marketing Programs To Join in Kenya

August 25, 2021July 25, 2020 by OnlineBizz Buddy

This article presents the best affiliate marketing programs to join in Kenya. Imagine, after all the effort it takes to make a blog successful. And the continued effort that content requires every single week, without fail, for your blog to continue being successful… You need to start making some serious revenue from it.

Affiliate marketing is one of the best ways to monetize your blog, especially when you don’t sell products or services. Joining an affiliate program can get you exclusive access to new content and special deals for your audience — all while earning you more money.

There are many different types of affiliate programs in Kenya, ranging from web hosting to website builders to marketing and business affiliates.

Let’s have a look at the best affiliate marketing programs to join in Kenya that any blogger can benefit from

What is Affiliate Marketing?

1. SFI (Strong Future International) Marketing Group

SFI was created to allow anyone with a computer and Internet access the opportunity to tap into the worldwide e-commerce revolution. Anyone of legal age in his or her country can become an SFI affiliate for free by filling out an online registration form. There is no obligation or purchase requirements of any kind.

Once registered, affiliates are provided with professional Websites for marketing SFI’s products on the Internet. SFI also provides all necessary sale support services, such as customer service, payment processing, and product shipment – all at no cost to the affiliate.

For each sale generated, SFI pays the referring affiliate a commission. Additional commissions can be earned by building and leading affiliate groups.

2. HostFiti Website Builder

HostFiti’s mission is to help small business owners create an online presence by providing them with an easy to use website builder where they can create their professional websites at affordable rates.

As a HostFiti affiliate, the commission you’ll receive will depend on the affiliate tier. When you join HostFiti’s affiliate program, you gain access to a large creative inventory, including videos, banners, and copy examples, all designed to help you earn the most commission possible. Plus, you can cultivate a one-on-one relationship with the HostFiti affiliate team who are all dedicated to helping you succeed.

3. LearnWorlds

LearnWorlds is a premium all-in-one platform to create, market and sell online courses. LearnWorlds is an ideal platform for anyone who wants to sell their own online programs in any niche and at any scale.

Whether your audience consists of bloggers who create content regularly and sell it online, or corporate customers who need a training solution for their staff, LearnWorlds is the elearning tool of choice.

As a LearnWorlds affiliate, the income potential is limitless. You can earn anywhere from $7.25 to $74.75/month per referral.
When you refer 5 Pro Trainer customers, you create a recurring monthly commission of $123.75. And there will be a cumulative effect as you continue to promote LearnWorlds.

4. Bluehost

Bluehost is currently one of the top recommended WordPress hosts available. With affordable prices, flexible packages and a great customer support team – there’s a convincing argument as to why they’re so highly recommended. Maybe it’s time you partnered with them too.

Straight-forward referral process. Simply sign up (free and short), share your referral link and get paid for anyone that signs up to any of Bluehost’s packages from it.
Quality you can trust. Bluehost comes recommended by WordPress to host their platform, that’s a recommendation you can absolutely trust.

5. Indoleads

INDOLEADS is a fresh and fast-growing affiliate network based in Southeast Asia, which seeks to build the bridge between advertisers and publishers.

Indoleads is an Affiliate Marketing Network that connects advertisers with their target audience to drive product awareness and increase sales through affiliates from all sectors and industries.

They provide a risk-free performance-based digital marketing solution that could add from 10% to 25% conversions to your business instantly

To date, their CPA affiliate network is serving more than 500 offers from over 60 countries around the world. Through their dynamic platform, they administer the quality and quantity of their traffic and affiliates to heighten brand awareness and drive sales.

6. HostPinnacle

HostPinnacle Kenya is the leading premium web hosting company in Kenya with over 20,000 clients from all industries. Thousands and thousands of developers flock their website every week in search of great web hosting packages.

They have a web hosting package tailor-made for everyone. You will fly through the internet with HostPinnacle’s powerful network of state-of-the-art dedicated servers that have powerful CPUs and are located at very secure data centers.

HostPinnacle Kenya has one of the most generous affiliate program. They give you an extremely generous commission for every client you refer. When you sign up as an affiliate below, you will get a unique link. Share that link with people.

Whether your client orders a lower package(Silver Package) or a more advanced package(Platinum Package) the potential to earn a large commission never dwindles. Below is a table highlighting how much you will make per order:

What is Affiliate Marketing

February 17, 2025July 20, 2020 by OnlineBizz Buddy

Affiliate marketing is a word or words we hear so much about in this territory of online marketing, but still, there are a lot of business owners and online entrepreneurs who are not yet familiar with the impact that affiliate marketing can have on their business. So, what is affiliate Marketing

It’s also true that affiliate marketing has evoked much dispute over the years because some people seem to be all up for it while others stand right up against it.

The position you take on the debate about affiliate marketing depends significantly on whether you know how affiliate marketing works or not.

Then again, there are also those who would like to know more about it, however, haven’t had the chance to delve into affiliate marketing, or thought it was too complicated and gave up trying in the first place.

To shed light on this powerful internet marketing tactic, I have created this article to provide more information about what affiliate marketing is and how it can help you increase your online revenues.

Let’s begin!

What is Affiliate Marketing

There are many ways for an online business to earn more money, and affiliate marketing is one of the most lucrative methods.

Affiliate marketing is an online sales tactic and a business arrangement between a vendor and a third-party business by which the vendor pays commission to the business (or a third-party website whatsoever) for business leads or sales generated from its promotional efforts and direct referrals.

In other words, an affiliate would promote a product, and every time a referral registers on the vendor’s website or buys a product, the affiliate would receive a monetary amount as remuneration.

Affiliate marketing is a low friction-to-market opportunity because affiliate partners don’t need to create their own products or services to earn money. However, selling anything will require a significant investment of both time and money. The truth is that without traffic, someone will struggle. This is likely the problem that many would-be affiliates face today.

However, by keeping a few principles and steps in mind, someone can dominate in the world of affiliate marketing and earn money while they sleep.

How Does Affiliate Marketing Work?

To better understand how the affiliate marketing process works, you need to consider three main components: The vendor, the affiliate, and the customer

Vendor: The vendor is usually a company or a business owner who runs the affiliate program, and is the creator of the product/service that the affiliate promotes. The vendor is you, and the product is what you sell online, subscriptions, or related services.
Affiliate: The affiliate is the company or person who promotes products or services of the vendor and gets a percentage of the sale made. This person is often called ‘associate’, ‘partner’, ‘referrer’, ‘ambassador’ or, only, ‘promoter’.
Customer: The customer is the business prospect who is interested in buying the vendor’s products, which are promoted by the affiliate. This is the ‘end user’ in the affiliate marketing funnel. The customer gets referred to the vendor’s website either to find out more about their online courses or to buy one.

This three-party business relationship is shown in the graph below:

The three parties involved in affiliate marketing Image Source: Neil Patel

As you can see, the picture shows the three parties that are the critical components in describing any affiliate marketing channel.When affiliate partners agree to the affiliate program terms, they are required to abide by the rules and use best practices to promote the vendor’s products.

10 Reasons Why You Should Start Affiliate Marketing Business in Kenya

Understanding the Affiliate Marketing Process

Αffiliate marketing allows your partners to promote your online business in several ways. The detailed process of how it works is described in the legal documents which define the partnership between the vendor and the affiliate partners.

The primary way for affiliates to promote your online business is by placing a link on their website that drives web traffic to your products.

Each affiliate receives their unique link known as the ‘affiliate link’ which they can use to promote your products. The affiliate link points to the URL of your homepage (or other pages on your website), and it has a parameter appended to it.

The parameter (which essentially is a unique affiliate id) passes data to the
affiliate management system so that the system interprets where the traffic
came from and can attribute the right commission to the correct affiliate.

An affiliate link would look like this http://www.yourdomain.com/?aff=id.

Every time a prospect clicks on an affiliate link, they are referred to your website. The click is tracked throughout the marketing funnel, and when the prospects complete a purchase, then you generate revenue, and a portion of it is added as commission to the account of the respective affiliate.

The vendor gets the sale, the affiliate earns a commission, and the customer receives the product they ordered. All three parties are happy.

Typical Affiliate Payout Methods

Now, let’s dive into the different payout methods typically associated with affiliate programs so you have the complete picture of how affiliate marketing works and you know what you’re competing against.

The following list contains key terms which can help you understand the different affiliate compensation methods:

Pay per sale:

This is the case where you agree to offer a fixed rate on the sale price whenever the affiliate partner manages to sell your product. It is strictly based on purchases upon your products, and as the vendor, you have to be concerned not only about the quality and the number of people you have in your network, but also the quality of the advertisers and their available resources, e.g., website.

Pay per click:

With this arrangement, you agree to offer money to the affiliate partner whenever a site visitor comes to your website following the affiliate link of the affiliate partner. The actions measure pay per click payments visitors make on your site, including clicks, impressions, and leads.

Pay per lead:

This is between the two options above. You offer money to the affiliate partner whenever a site visitor comes to your website and provides their contact information. In this case, payment takes place when a customer requests for more information about your products or when completing the opt-in form with their email.

Paying per lead is a rather tricky payment type considering that there is the risk of fraud prevention. Dishonest affiliates might autofill the form multiple times, causing financial problems to your business. A solution would be to hire a dedicated affiliate police partner to deal with these issues.

Pay per call:

In this agreement, you offer a fixed percentage on the sale price by the number of requests that come to you by customers who show an interest in your products. The commission is measured and paid out by the number of calls that come to you from your affiliate partner. Sometimes more specific factors come into play such as call duration and location.

Although this type of marketing sounds to be an old-fashioned approach, it is becoming more popular with the use of smartphones.

Pay per impression:

You agree to pay your affiliates based on the number of impressions ads that are served on the website and are viewed by visitors.
These are often seen in niche websites with a targeted audience and are more carefully guided.

For people who are outside of the online business world, these terms may sound new, but to understand affiliate marketing, you have to become familiar with them as they are part of how affiliate marketing works.