How do you create a profitable online course that sell best in Kenya? Nowadays, the bulk of business men and women in Kenya and the rest of the world embrace selling online courses as a further revenue source.
Online courses cost less to make , take minimal time, and there are not any shipping costs involved, while you’ve got a product which will be sold for unlimited times.
The growing knowledge economy in Kenya, where information is power, has also increased demand for online courses!
Online learning and training became an important a part of every online business. Creating and selling online courses are often quite profitable, with many professionals achieving above 6- and 7-figure incomes.
The whole e-learning market is expected to exceed $300 Billion by 2026, and that includes both individuals and corporations spending more and more into online learning. There has never been a better time to join the growing industry of eLearning especially during this time of pandemic.
But, in case you have thought you have something to share with the world, there is a lot to concern:
- Are online courses the proper sort of online business for you?
- How can I choose the right course topic?
- How can I create a profitable course?
- How will I sell it afterwards?
#1. Select a Course Topic
Selecting the topic for your course shouldn’t be a difficult task in the least . Common practice suggests that you look no further from your everyday reality and ask the following questions:
- Do your buddies, clients, and colleagues invite your help during a specific thing that you simply are considered an expert?
- Have you solved a recurring problem that you think others are struggling for?
- Are you an expert in programming or a method that others want to use?
It’s all about developing a course about anything you’re hooked in to .
How fascinating are you about creating this course? You’re likely to quit before you get there if you hate working on something!
The other important factor of starting a course topic is that the profit potential: The profit potential is high if you’re solving an issue that folks would buy .
So you need to ask yourself if people are spending money to solve problem at hand, either in the form of ebooks, apps, services, etc…?”.
An effective technique which will assist you define the foremost profitable courses is posing for people’s opinions through surveys.
Here are some questions you can use:
- “Tell me about your experiences with…”
- “What’s your biggest challenge with…?”
- “What would you achieve if you deal with these challenges?”
- “What communities are you a part of online? What blogs do you read frequently”
Once you’ve developed your course, you’ll make a smoke test to ascertain what percentage of your audience enroll already. Setting up a landing page should take you a few hours and maybe three or less days to get it out there.
You need to actively go and determine where your future or current learners are hanging out and make a public post asking if they can enroll. Again, if you’ve got an email list, send an email to everyone advertising your course.
Then, you have the time to get feedback and make the necessary changes to your course
#2. Research on the Topic
Active research and thorough planning of the the course is the most vital stage of your course creation. You can’t have an excellent course if you don’t have a working plan. Also, you don’t want to be issuing out disorganized content that people could get elsewhere for free.
Allow your creativity roam free. Crosscheck all the subtopics you’d wish to include within the course. Capture everything on a piece of paper.
After that, choose a web search and study your topic the maximum amount as possible. You may already be an expert. But there is always something new out there. Looking into what people are talking about online, asking, and teaching (potential competitors) on your subject is important. Learn and understand your area like no-one else.
Doing so will assist you update your brainstorming ideas and include new subtopics, find new content and external links to feature to your course.
#3. Plan the Course Outline
After your intensive search, you almost certainly have many ideas about what subtopics you’ll incorporate in your first ever online course. Break down those ideas into even more chunks. Then, sub-divide them thematically. Put all those topics in a logical order and make an inventory .
You can follow, for example, this course template:
Topical Course Outline Template
(Course subject)
– Main topic 1
– – Subtopic1
– – Subtopic2
– – Subtopic3
An example of such a list could be this:
Course subject: Improving writing skills at home
– Main topic 1: Introduction to writing skills
– – Subtopic1: Using vocabulary
– – Subtopic2: Combining meanings
– – Subtopic3: Organizing content
– Main topic 2: The importance of reading texts
– – Subtopic1: How reading affects writing
– – Subtopic2: Practices to improve writing
– Main topic 3: The benefits of writing summaries
– – Subtopic1: How summaries affect learning
– – Subtopic2: Practices to turn summaries into new texts
Although this step is required , it’s optional .The important thing is to know what exactly you want to teach and the impact you want to create.
#4. Writing Goals and Objectives
The learning objectives are the engine of a course and need to be made clear during the planning stage. They are wide, general statements of what we expect our learners to learn and show direction, focus, and cohesion for our work with students.
The main objectives tell the student or us how they will be able to understand whether or not they have learned and understood the topic. This way, the teacher can see in which ways they can improve each lesson around their main priorities for learning.
Why does this step require a lot of explaining? This is because, with goals and objectives:
- One can adequately arrange the course material because you can establish a logical sequence of learning milestones.
- One can immediately align objectives with evaluation methods.
- One can communicate expectations to your students, so you help them evaluate themselves.
- Finally, learners will be able to interconnect their goals through their courses.
Is there any Difference Between Goals and Objectives?
Key learning goals are long-term, broad, and achievable, but not necessarily measurable. On the other hand, learning objectives are also known to as learning outcomes because they are immediately linked to the expected results – what we can expect students to be able to do by the end of the course.
A change in one of these three components will surely affect the other two. So, this process is dynamic while you design a course.
Distinguishing goals from objectives help to realize a far better course design.
Tip: Learning Goals are great pitches for your course sales page, and you ought to use them to extend sales.
#5. Developing the Course Content
The next step is to make the particular content.
From your course plan and the activities you have planned, you will probably require a variety of media productions for your course.
Places to get your content from.
Experienced trainers and educators can easily create a course from scratch. But the simplest method to launching your online programme is by repurposing your old content.
You probably have some digital material from informative leaflets to word documents with valuable information.
Do you write a blog?
Have you recorded your last workshop, training, or webinar?
Take a glance at your computer and find some material which may be great for repurposing as a web course and save yourself precious time. Here may be a list to inspire your search frenzy:
- Videos (recordings, screencasts, webinars, etc.)
- eBooks or PDF files
- Presentations or Slides
- Quizzes
- Blog Posts
- Audio files (talks, podcasts, interviews, etc.)
Sketch your production schedule.
You’ll find that the course creation process will go more smoothly if you follow a selected plan.
Take your calendar and choose dates for the four phases in fact creation:
Pre-production (1 week)
Writing (2-6 weeks)
Recording (2 weeks to 2 months)
Post-production (1 week)
