Top 10 Social Media Marketing Platforms

Social Media Marketing includes various social media platforms to reach new customers, promote their business, create brand awareness, and increase sales.

Some most common social media platforms that we frequently used in social media marketing are given below –

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1. Facebook

Daily active users – 1.45 billion

Monthly active users – 2.20 billion

Facebook is the best social media marketing platform, which is founded by Mark Zuckerberg on February 4, 2004. It allows us to invite and connect with our friends, relatives, colleagues, and customers by sending them messages, images, audios, and videos.

It also allows us to like and comment on the posts, which are shared by them.

Most of the small as well as large organizations use Facebook as a “center” of their social media marketing. Organizations use Facebook to promote their brand, create awareness about their product, and reach out to a wider audience. Facebook also helps the audience to see our latest content, our working hours, write their reviews on a particular product, and also see our organization’s location on a map.

There are the following advantages of using the Facebook platform for social media marketing –

  • Facebook helps us to easily reach the targeted audience.
  • It allows us to share budget-friendly ads to the audience.
  • Using Facebook, we can learn and use a new market strategy at a low cost.
  • It provides various marketing platforms.
  • It allows organizations to communicate with clients
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2. Twitter

Daily active users – 145 million

Monthly active users – 320 million

Twitter is one of the most effective, popular, and fast-paced social media marketing platform created by Jack Dorsey, Noah Glass, Biz Stone, Evan Williams, and launched in July 2006. It is an SMS-based communication platform, which allows registered users to read and write small messages called “tweets.” Using Twitter, marketers can easily reach hundreds and thousands of customers to share the latest news and promote their brand. The main disadvantage of using twitter is that we can use only use 280 characters for the message.

There are the following advantages of using the Twitter platform –

  • It helps us to increase customer satisfaction.
  • It allows us to continuously send information in the form of small messages called “tweets.”
  • It helps us to establish a stronger relationship with customers.
  • It improves organic search engine ranking.
  • It is a very efficient platform for gathering feedback from customers.
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3. Instagram

Daily active users – 500 million

Monthly active users – 800 million

Instagram is maintained by Facebook. It is an effective tool to reach the audience and allows the marketer to share images, memes, and videos to promote their business. According to a survey, 80% of accounts follow a business on Instagram. It works flawlessly on mobile phones and tablets. Recently Instagram introduces a new feature that is shared stories every day. This feature helps marketers to easily update their customers about new products on a daily basis.

There are the following reasons to use Instagram platform –

  • Instagram’s Global rank (Worldwide rank) is 5th on the internet.
  • Instagram helps marketers to enhance their branding.
  • It is a marketer-friendly platform.
  • It helps marketers to drive traffic and grow their business.
  • It helps marketers to acquire customers easily.
  • On Instagram, content is available in the form of images and videos, which helps customers to understand the product in a very simple way.
  • Instagram’s brand engagement and visual content are ten times higher than Facebook.
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4. LinkedIn

Daily active users – 562 million

Monthly active users – 303 million

LinkedIn is the best B2B (Business 2 Business) social media marketing platform, which was founded in 2002. It allows us to create profiles as a fresher or as a professional. It is a place that helps us to search for jobs, stay connected with professionals, recruit new employees, and discuss business ideas with experienced employees to promote our business. A company profile on LinkedIn not only helps us to generate the local leads but also helps us to draw global leads.

There are the following reasons which make LinkedIn as a very effective platform for social media marketing –

  • It provides an opportunity to stay updated about new technologies.
  • It helps us to display and update our resume to search for new job opportunities.
  • It is a free platform that mainly focused on career development.
    It helps to build and promote business brands.
  • It is used to generate more leads.
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5. Pinterest

Daily active users – 320 million

Daily  active users – 120 million

Pinterest is a combination of the two words “Pin” (Thumbtack) and “Interest” (Interesting). It is quite different from all other social media marketing platforms. It is an image-pinning website introduced in 2009. Currently, Pinterest becomes one of the largest visual social networks to share and discover ideas, images, recipes, videos, new brands, infographics, and more.

There are the following reasons to use Pinterest for social media marketing –

  • Pinterest is the fastest-growing platform for online content distribution.
  • It is mostly used to create brand awareness and increase website leads.
  • Its user-friendly platform allows us to create a visual profile for business and publish news.
  • Its visual-heavy social network helps us to build more traffic on our website at a low cost.
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6. YouTube

Daily active users – 1 billion

Daily  active users – 2 billion

YouTube is an excellent free video-sharing platform for social media marketing. It was created in 2005. YouTube helps us to create and upload our videos on the valuable content and deliver it to the audience in the form of tutorials. YouTube is like a platform where we can show our talent to attract the audience. In YouTube, content mainly available in the form of Podcasts, Infographics, Presentations, and video series.

There are the following advantages of YouTube in social media marketing –

  • YouTube is the 2nd largest search engine and the 3rd most visited website.
  • It is the best and easiest way to learn new technologies.
  • It helps us to promote and sell our products worldwide.
  • It is completely free to use and helps to acquire qualified traffic.
  • It will expose you to connect with a huge audience.

Note: YouTube is a mixture of both social media marketing and content marketing

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7. Tumblr

Daily active users – 71.6 million

Monthly  active users – 64 million

Tumblr is a network of millions of user-generated, personal Web sites. It’s part blogging platform (like WordPress, Blogger or Posterous) and part social networking service, letting users create and post their own original content.

Written entries, photographs, video clips or links to other Web sites — you can share all of these things with your friends and followers. Users subscribe to as many other users’ pages as they like, which show up on the user’s feed, or Dashboard.

It’s also possible to give “notes” to other subscribers in several forms — you can reblog someone’s content on that user’s Tumblr site, “like” it, or reply. To further the social aspect, authors can opt to post their Tumblr entries simultaneously, or at least link to them, via other services, such as Facebook, Twitter and Instagram.

Tumblr refers to itself as a platform for short-form microblogging, also known as tumblelogging, a name that predates Tumblr itself. As of 2012, Tumblr hosts more than 64 million “tumblelogs.” More than 13 million people visit Tumblr a month, most of them with their own active blogs.

Each day, 25,000 new users sign up for the site, and altogether, 71.6 million new Tumblr blog entries, photos, videos and audio files are posted each day. Although you don’t have to be a registered user of Tumblr to read others people’s Tumblr blogs, you do have to be registered if you want to leave notes.

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8. Snapchat


No. of daily active users – 210 million

No. of monthly active users – 360 million

Snapchat is a great platform for adults. It is free to download. It allows us to create a new type of social media on a network. Snapchat mobile app is used to share photos, videos, and doubles as messaging services for users. It is most known due to the fact that messages and content disappear on it. Users can either send the content directly to another user or upload this content as their “story,” which is viewable to users till the next 24 hours.

There are the following reasons to use Snapchat in social media marketing –

  • It allows us to share and collect snaps from specific events to create stories on the social media platform.
  • It is used to add a filter on photos to make them more attractive.
  • It allows customers to interact with other experienced customers to know about the pros and cons of a product.
  • Using Snapchat, customers can directly communicate with companies.
  • It is a user-friendly platform for newcomers.

9. Starbucks


No. of daily active users – 10 million

No. of monthly active users – 19 million

Starbucks is one of the engaging brands on Facebook. The main objective of introducing Starbucks is that it helps to build an online community of loyal fans and engage with them.

Recently, Starbucks introduced a strategy to launch new variants of its existing products based on consumer’s suggestions on their Facebook page, so customers not only enjoy the clicks-ins, photographs put by marketers but can also enjoy live audiences on Facebook.

10. TikTok

No. of daily active users – 150 million

No. of monthly active users – 300 million

TikTok is one of the best social media marketing platforms launched in 2018. It is a popular video streaming and sharing app which allows us to create and share a 15-second video on a particular topic.

There are the following reasons to use TikTok for social media marketing –

  • It targets a huge audience in the easiest way.
  • It creates better user engagement.
  • It allows us to create a small video and share it with their followers to get more likes and comments to grow our business.
    Recently, Tiktok launched its own advertising platform to advertise business using Tiktok ads. Now, Tiktok advertisement becomes the best platform for producing and launching new products as well as services.

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