When it comes to content marketing, there’s something to be said about length.
Article length is important for several reasons.
First of all, Google likes length. A QuickSprout survey found that longer content ranks higher in Google’s search results.
“The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words.”
Second, you don’t want a bunch of smaller, similar articles focused around similar keywords cannibalizing each other in the SERPs.
Third, if you focus on creating the best, most informative and exhaustive article on a given topic, that’s also going to be lengthier, you’ll have the chance to tackle some smaller related keywords naturally, which means your article will pop up in several search results.
And last but not least, readers love genuinely helpful pillar articles and an easy-to-navigate knowledge base.
It’s great for site structure, it’s great for readers, and it’s great to link to as a relevant resource in guest posting, or if you happen to be doing some low-key marketing helping out people in forums like Quora or Reddit.