10 Steps to Make Money With Online Courses

Make money online learnerscoach

Making your online course ready for sales can take up a considerable amount of
time, but with the right plan and a visually-promising platform, you can sell
and make money with just about any online course on the spot.

A great online course, created with passion and packed with valuable professional,
life- or recreational skills, can be life-changing for its consumers. As a digital product it brings prestige to its author – who is no longer a mere seller, but elevated into the role of a teacher. And of course (pun intended), selling a great course can be profitable too.

Like all other money-making ventures, your success depends on the need or desire for your course, and your ability to attract your target market. It’s worth putting the time into keyword and trend research to focus on what’s trending now and what people want to buy.

It can be a challenge to correctly price your course to maximize your income while still making it affordable for students. This part takes some trial and error and also involves looking at comparable online courses and getting an estimate of the market’s going rate vs. the amount you want to charge.

How to Create an Online Course that Sells

If you’re ready to delve into the world of online teaching, follow the steps below.

1. Choose a Course Topic

Make a list of things you know about the course. Perhaps it’s something your friends and family ask you for help on. Maybe it’s a skill related to your job (i.e., how to blog, take weddng photos or how to be productive working at home). Do you have a hobby you can teach others about, such as computer programming for beginners or how to improve your online marketing skills?

For better effectiveness, you will need to create a title that catches the attention of the learners but also one that works well in terms of SEO.

If you are clueless in topic creation or just wondering how to begin, this short handy
checklist can help you out:

  • Start with keyword phrases: Your keywords can be easily found through a search engine and directly inform target learners what your courses and business are all about.
  • Specify your audience: You need to decide what your course is referring to but
    at the same time you should be careful not to narrow it down too much.
  • Focus on key benefits: Try to share enough information to present the key benefits your course offers rather than telling your audience what it is about.
  • Keep it short and memorable: Make sure your title is easy to remember, so that people can spread the word easily.
  • Make it look as good as it sounds: Say it out loud as many times as possible
    to make sure you don’t stumble. If it sounds good then it most probably is.
  • Use keyword research tools: With the help of such tools you can generate
    plenty of keywords to use for your course and blog titles that will also play an important role on SEO related purposes.

2. Do Market Research

You don’t want to spend a lot of time creating a course that no one will buy. Many people might want to know about your topic, but the question is; are they willing to pay to learn it? Before you invest time in your course, research who the best buyer for it would be, and whether or not they’re ready, willing and able to buy it.

3. Outline Your Course

If you’ve determined there is a market willing to buy your course, the next step is in determining what you’ll put in the course. By the nature of a course, the content you provide should go deep into the topic and cover all important aspects. A course isn’t like a blog post, which often just skims the surface.

To help organize your course, think in terms of modules and lessons. A module would be the overall subtopic, with the lessons providing the details of that subject. For example, if you have a course on starting a blogging business, you might have a module on business blog plans. Your lessons in that module would include “How to determine your audience” and “How to identify your target market.”

4. Decide the Best Methods to Deliver Your Lessons

There is an expectation that online courses will offer a variety of teaching methods, such as text, video, worksheets, checklists, infographics, audio, and anything else that delivers information.

The trick is in determining what format is best for what you’re trying to teach. In some cases, you might offer two methods for one lesson. For example, if you were teaching a course on how to use Quickbooks, you might have both a step-by-step text instruction and a video tutorial on how to install and set up the software.

5. Create Your Lessons

It is the most time-consuming aspect of creating an online course. Consider creating a logo or a color theme that appears in all lesson content. Proofread your text lessons and watch your videos to make sure there are no errors or glitches.

6. Determine How You’ll Sell Your Lesson

For the most control, create a website to host and deliver your lesson. There are membership site scripts and WordPress plugins that can help you set up a system for selling and delivering your course.

For faster, less technical effort, you can use our online course platform or Learnworlds Pay from these sites varies, it all depends on how the sale was generated.

The benefit to these resources is that you simply upload your course and the sites take care of selling it to their members/market, including payment processing. The downside is that they own the market and platform. Plus, you’re competing with other course providers, which can mean the need to reduce the price of your course to compete.

7. Load Your Course Online

Once you’ve picked your platform, upload your course. If the platform allows you to customize your course, such as adding a logo or color scheme, add them. It will help you create your unique brand.

8. Market Your Course

Regardless of your platform, you need to promote your course. Start by creating a marketing plan that includes who your market is, where you can find them, and how you can entice them to check out your course. Great course marketing options include social media, PPC advertising, such as Facebook ads, and article marketing. There are many other free and low-cost marketing options as well.

9. Keep Your Course Information Up-to-Date

Every few months or so, check that your course information is current and relevant. Outdated information doesn’t help your students and can lead to bad reviews. Don’t forget to check and fix any broken links to resources.

10. Review and Repeat

There’s no rule that you have to stick with one course. If there are other courses you can teach related to your initial course, create those. You can then refer your students to these other courses. For example, if you offer a course on how to write a mystery, you can add a course on how to publish a book and/or how to market a book. You can also create new courses in completely different areas.

Creating and selling online courses can be quite lucrative if you’re able to provide a great course and reach your target marketing. Plus, with easier to use and more affordable resources to host your course, there’s no reason to avoid becoming an online instructor. While it can take time to create all the lessons in your course, once uploaded, it can become a profitable source of passive income to your existing business or as a business all on its own.

Selling Online Courses from Your own Website

Now, in order to sell your course, you will need to setup the online course platform and make it sales-ready. At this point you need to be reminded that a very important factor in all your marketing efforts is your personal brand.

  1. Create a Winning Landing Page – A landing page is your first point of contact with your customers and serves as the ‘homepage’ of your online academy. Since this is essentially your welcoming page you want it to be as attractive as possible and make potential customers fall in love with your business at first sight. When implemented right, you can collect precious leads and then convert these into your students.
  2. Visual Presentation – In this quest, you will have to supplement your landing and sales pages with interactive images, clips or videos that will entice potential customers and make them want to find out more in terms of what you are offering.
    • Use of Images – In order to make your online school more attractive, you can include images from your courses such as screenshots, photos from your course-workbook and your sales page. Your images should also be in high resolution so that they look professional and more visually-appealing.
    • Create Videos That Sell – Creating a promotional video for your sales page improves the quality of the customer experience and has the potential to increases your sales. A single video from YouTube or any other video hosting service can makes your site more searchable in the online world
      and maximises your reach. To get it right though, you will need to come up with a nice title, description, tags and some social media exposure to begin with.
  3. Adding Credibility with author bios and student testimonials – Author bios are a powerful marketing tool and have a proven record of success in the market. Just think about the kind of impact they make on LinkedIn – the top networking
    professional platform, job candidates use to get found for a job. Students also are more likely to trust other students since their opinion is more valuable than yours. What you should be aiming at is creating a professional image about yourself through the words and experience of those who are already your customers. Student testimonials, feedback reviews and quotes can draw in as many people as a promotional video can do.


Several new online course platforms are available to make setting up and selling your course easier than ever. Additionally, due to continually advancing technology, many of the tools and equipment needed to create a course are very simple to use, with professional-quality results.

You can create courses to sell as an addition to your existing business. For example, if you’re a blogger, you can offer a course that delves deeper into something specific in your blog’s topic area. If you offer a service, you can design and offer an online course for people who would rather learn and do the work on their own instead of hiring you.

Quality online courses usually offer students a variety of content delivery methods such as text and video, which can take time to create. Users expect to be able to have the course in a format to access on their phone or laptop, with video and audio files so they can watch or listen on their daily commute.

Like all other money-making ventures, your success depends on the need or desire for your course, and your ability to attract your target market. It’s worth putting the time into keyword and trend research to focus on what’s trending now and what people want to buy.

How to Create an Online Course in WordPress


7 Easy Steps!

If you’re planning to start teaching online or maybe you want to move your classroom online- this is for you. One of the best ways to do it starting your own WordPress online course.

The process to create online courses is simple enough especially if you do it with an LMS plugin. In fact, it’s so easy that we were able to compile a list of only 7 steps that would leave you with a fully functional WordPress online course system. So let’s jump right in!

STEP 1: The Right LMS Plugin

The first important step to create online courses is definitely finding the right LMS plugin. There are quite a few reasons for using a WordPress LMS plugin, especially as WordPress is the most user-friendly interface. If you’re completely new to WordPress or site building as a whole, you can get LMS plugins catered to that need. There are quite a few plugins that help you to create courses like Learndash, LearnPress, and LifterLMS.

Themeum’s own solution is the Tutor LMS with the aim to create online courses with great UI experience and many functionalities.
So, you must be wondering what features do you need in the right LMS plugin for you:
  – Course Builder to simplify course creation processes
  – Quiz Creator to create interactive yet challenging quizzes
  – Analytics to monitor course performance
  – Multiple payment gateways supported by WooCommerce or Easy Digital     Downloads
  – Complete theme compatibility for a responsive site where you create online courses
  – Option to add multiple instructors to create online courses that’s very resourceful
  – Promoting interactions through Email connectivity, social shares, and Q&A
If you’re in the market for a WordPress LMS plugin to create online courses, then Tutor LMS is a great option. It comes with all the necessary options as mentioned above and even more! Tutor LMS is the plugin we’re going to try out in this article to guide you through the steps to create online courses easily.

STEP 2. Set Up Your WordPress Website

One of the major reasons why a lot of you have not already started to create online courses is because of all the technical hassles it brings. Hiring a website developer can get pretty expensive quite fast and to make the smallest customizations you’ll have to reach out to them. So getting yourself a handy page builder is a great option to create online courses. WP Page Builder is one of the page builders that’s Gutenberg compatible, has 30+ addons, predesigned sections and more.

The best part is you get the maximum design flexibility without having to write a single line of code. If you don’t plan to invest in a page builder, there’s a free version too that helps you build a site to create online courses in minutes.
To begin a self-hosted site on WordPress.org, you’ll need a domain name, WordPress hosting and SSL certificate that enables you to accept online payments. To get the best performance, speed, reliability and other great hosting options- bluehost is an amazing option. It’s starting price is as low as $30/month and you’ll get better security, load impact options, and more page visits compared to other affordable options out there.

STEP 3. Install Tutor LMS

Now that your site is all set, it’s time to install one of the easiest WordPress LMS plugins to use- Tutor LMS. The reason why you might want to begin with a plugin is to provide a huge range of functionalities to create online courses but it also is great for people who have no technical skills or coding knowledge. All you need to do is set up WordPress and install Tutor LMS plugin and you’re ready to start.

Here are some easy steps to install Tutor LMS free version:
• Go to your WordPress site dashboard
• Navigate to Plugins > Add New
• On the top-right corner, type Tutor on the search field
Click on the Install Now button. Once the plugin is installed, activate the plugin.

For a complete guide on how to install Tutor LMS, click here.

Once Tutor LMS is all set up, you need to enable WooCommerce or Easy Digital Downloads to support by going to the settings. That way you’ll be able to enable multiple payment gateways when you create online courses for students who want to purchase your courses.
Now that your WordPress is set up, Tutor LMS is installed and payment gateway all set, you’re almost halfway through your process to create online courses.

If you really want to build a professional and serious educational platform to create online courses, you can check out the pro version of Tutor LMS.
The premium Tutor LMS comes with some amazing features:

• 5 unique question types
• Tutor Email
• Certificates
• Multi-instructors
• Reports for analytics
• Course Preview
• Multimedia Attachments
• Course Prerequisites

STEP 4. Use a WordPress LMS-based Theme

This is definitely not a mandatory step if you want to use an existing theme. However, it’s highly suggested that you use an LMS-based theme. The reason for this is it makes the process to create online courses much more simplified by showcasing information and courses in a more structured way.
An education based theme is made with all the industry trends in mind. It comes with options that are catered to attracting prospective students and making them convert.

Simply install your preferred theme and use it with Tutor LMS. Tutor LMS helps you to create online courses with any WordPress theme as it has complete theme compatibility.
Another awesome part is Themeum is releasing a complete education theme based on Tutor LMS- Edumax. This theme will let you have your site up and ready in minutes literally.
Never miss our useful tutorials, announcements, and all the astonishing offers!

STEP 5. Create Online Courses

Tutor LMS makes it super easy to create online courses with its drag & drop course builder.
Below we describe a quick easy method that will get you on your way to create online courses in minutes.

Navigate to Tutor LMS> Courses> Add New

Once you do that, this will take you to the course creation page. Enter your course title, a detailed course description, tags and the featured image for your course. This is the image that will show up as your course thumbnail.
Then you can add a course excerpt. This is basically a short summary you insert when you create online courses which are great for people who don’t want to read a detailed description.

Include all the useful course attachments after that and also define the set of prerequisites that students need to complete before enrolling in your course. To create online courses, you need to make sure you’re reaching the right prospective students. Completing all the above fields are made to ensure that exactly.

After that, you get to select the course name from the product list, and WooCommerce will handle all the purchases.
To include additional information to create online courses, you can insert the course duration, course difficulty level, benefits of the course, target audience, requirements, list of the assets in the course and more.
Finally, you get to include a video trailer and instructors who will be joining the course. That’s about it, you have just completed your process to create online courses.
You’re only two steps away from creating a complete educational platform.
Watch the Tutor LMS Demo to know more!

STEP 6. Include Lessons & Quizzes

Now that you’re done with creating your first course, it’s time to add lessons.
Navigate to the course builder, and click on “Add New Topic”. Write the topic title and include a topic summary for students to know what’s it about.

After that, go to the “Add New Lesson” option. Upon clicking this, you’ll get a new page similar to the one you got to create online courses in the previous step. Include all the relevant information on the given fields. Then choose the video source of your lesson and upload your lesson video. Upload any attachment that you want to add to create online courses to make your courses resourceful.

Tutor LMS comes with the course preview addon that lets you keep certain lessons unlocked for free. That way, students can try out a few lessons before paying for the course. To create online courses with this option, simply “Enable Course Preview” for the lessons you want to keep unlocked.

Quizzes are the most important part of your lessons when you create online courses as that’s where you get to judge your students thoroughly.

When you create online courses, one thing to keep in mind is to align your courses and lessons with respect to the quiz you’d be creating later on. One of the things that will make your courses really popular are the quizzes. If they’re fun and interactive, students will keep coming for them.

Tutor LMS comes with 10 unique question types to make sure you can offer a set of versatile quizzes when you create online courses.

Moreover, the quizzes are randomized and reordered every time any student attempts a quiz. You can even set quiz timers and limit quiz attempts. Set the passing grade and the results will auto-update to show the result status. Moreover, for preset answers, the results are generated automatically and for answers that need reviewing, you can grade them anytime and the results will change accordingly.

One of the perks of using Tutor LMS to create online courses is that it helps students and instructors stay connected via emails. So, you can use email addon, and send customized emails when students complete a quiz, course or any other occasion.


STEP 7. Offer Certificates

Upon course completion, you can reward students with a beautiful certificate. Tutor LMS comes with many certificate templates that allow you to customize it. Include authorized name, authorized company name, and signature to the certificate. You can achieve all this without having any HTML knowledge to create online courses. Here’s how you do it.

Simply go to the settings and select Tutor Certificate. Here you’ll find all the certificate templates and the fields to customize them.

You’ve just now offered a certificate on a course that you created!

Wrapping Up
You’re now all set to create courses online! That’s exactly how easy things become when you use Tutor LMS. You can easily earn from your online courses as Tutor LMS effortlessly integrates with WooCommerce and EDD. Take your WordPress online course to the next level with these simple 7 steps. If you’ve been wanting to get your class online, now is the perfect time to do so!

How to Create Online Courses that sell in 2021

How to successfully create online courses


Step by step guide

Nowadays, the bulk of business men and women in Kenya and the rest of the world embrace selling online courses as a further revenue source. Online courses cost less to make , take minimal time, and there are not any shipping costs involved, while you’ve got a product which will be sold for unlimited times.

The growing knowledge economy in Kenya, where information is power, has also increased demand for online courses! 

Online learning and training became an important a part of every online business. Creating and selling online courses are often quite profitable, with many professionals achieving above 6- and 7-figure incomes.

The whole elearning market is expected to exceed $300 Billion by 2026, and that includes both individuals and corporations spending more and more into online learning. There has never been a better time to join the growing industry of eLearning especially during this time of pandemic.

But, in case you have thought you have something to share with the world, there is a lot to concern:

  • Are online courses the proper sort of online business for you?
  • How can I choose the right course topic?
  • How can I create a profitable course?
  • How will I sell it afterwards?

#1. Select a Course Topic

Selectind the topic for your course shouldn’t be a difficult task in the least . Common practice suggests that you look no further from your everyday reality and ask the following questions:
– Do your buddies, clients, and colleagues invite your help during a specific thing that you simply are considered an expert?
– Have you solved a recurring problem that you think others are struggling for?
– Are you an expert in programming or a method that others want to use?

It’s all about developing a course about anything you’re hooked in to .

How fascinating are you about creating this course? You’re likely to quit before you get there if you hate working on something!

The other important factor of starting a course topic is that the profit potential: The profit potential is high if you’re solving an issue that folks would buy .

So you need to ask yourself if people are spending money to solve problem at hand, either in the form of ebooks, apps, services, etc…?”.

An effective technique which will assist you define the foremost profitable courses is posing for people’s opinions through surveys.

Here are some questions you can use:

  • “Tell me about your experiences with…”
  • “What’s your biggest challenge with…?”
  • “What would you achieve if you deal with these challenges?”
  • “What communities are you a part of online? What blogs do you read frequently”

Once you’ve developed your course, you’ll make a smoke test to ascertain what percentage of your audience enroll already. Setting up a landing page should take you a few hours and maybe three or less days to get it out there.

You need to actively go and determine where your future or current learners are hanging out and make a public post asking if they can enroll. Again, if you’ve got an email list, send an email to everyone advertising your course.

Then, you have the time to get feedback and make the necessary changes to your course


#2. Research on the Topic

Active research and thorough planning of the the course is the most vital stage of your course creation. You can’t have an excellent course if you don’t have a working plan. Also, you don’t want to be issuing out disorganized content that people could get elsewhere for free.

Allow your creativity roam free. Crosscheck all the subtopics you’d wish to include within the course. Capture everything on a piece of paper.

After that, choose a web search and study your topic the maximum amount as possible. You may already be an expert. But there is always something new out there. Looking into what people are talking about online, asking, and teaching (potential competitors) on your subject is important. Learn and understand your area like no-one else.

Doing so will assist you update your brainstorming ideas and include new subtopics, find new content and external links to feature to your course.

#3. Plan the Course Outline

After your intensive search, you almost certainly have many ideas about what subtopics you’ll incorporate in your first ever online course. Break down those ideas into even more chuncks. Then, sub-divide them thematically. Put all those topics in a logical order and make an inventory .

You can follow, for example, this course template:

Topical Course Outline Template
(Course subject)

– Main topic 1
– – Subtopic1
– – Subtopic2
– – Subtopic3

An example of such a list could be this:

Course subject: Improving writing skills at home

– Main topic 1: Introduction to writing skills
– – Subtopic1: Using vocabulary
– – Subtopic2: Combining meanings
– – Subtopic3: Organizing content
– Main topic 2: The importance of reading texts
– – Subtopic1: How reading affects writing
– – Subtopic2: Practices to improve writing
– Main topic 3: The benefits of writing summaries
– – Subtopic1: How summaries affect learning
– – Subtopic2: Practices to turn summaries into new texts

Although this step is required , it’s optional .The important thing is to know what exactly you want to teach and the impact you want to create.


#4. Writing Goals and Objectives

The learning objectives are the engine of a course and need to be made clear during the planning stage. They are wide, general statements of what we expect our learners to learn and show direction, focus, and cohesion for our work with students.

The main objectives tell the student or us how they will be able to understand whether or not they have learned and understood the topic. This way, the teacher can see in which ways they can improve each lesson around their main priorities for learning.

Why does this step require a lot of explaining? This is because, with goals and objectives:

  • One can adequately arrange the course material because you can establish a logical sequence of learning milestones.
  • One can immediately align objectives with evaluation methods.
  • One can communicate expectations to your students, so you help them evaluate themselves.
  • Finally, learners will be able to interconnect their goals through their courses.

Is there any Difference Between Goals and Objectives?

Key learning goals are long-term, broad, and achievable, but not necessarily measurable. On the other hand, learning objectives are also known to as learning outcomes because they are immediately linked to the expected results – what we can expect students to be able to do by the end of the course.


A change in one of these three components will surely affect the other two. So, this process is dynamic while you design a course.

Distinguishing goals from objectives help to realize a far better course design.

Tip: Learning Goals are great pitches for your course sales page, and you ought to use them to extend sales.

#5. Developing the Course Content

The next step is to make the particular content.

From your course plan and the activities you have planned, you will probably require a variety of media productions for your course.

Places to get your content from.

Experienced trainers and educators can easily create a course from scratch. But the simplest method to launching your online programme is by repurposing your old content.

You probably have some digital material from informative leaflets to word documents with valuable information.

Do you write a blog?

Have you recorded your last workshop, training, or webinar?

Take a glance at your computer and find some material which may be great for repurposing as a web course and save yourself precious time. Here may be a list to inspire your search frenzy:

  • Videos (recordings, screencasts, webinars, etc.)
  • eBooks or PDF files
  • Presentations or Slides
  • Quizzes
  • Blog Posts
  • Audio files (talks, podcasts, interviews, etc.)

Sketch your production schedule.

You’ll find that the course creation process will go more smoothly if you follow a selected plan.
Take your calendar and choose dates for the four phases in fact creation:

Pre-production (1 week)
Writing (2-6 weeks)
Recording (2 weeks to 2 months)
Post-production (1 week)